Hong Kong, 26 May 2022 - Summer is calling and beckons us to escape the hustle and bustle of the city and dive into nature. This season, step outside and venture into the mountains and the sea to awaken your inner explorer. With the new Summer Exploration Collection, The North Face calls upon all outdoor lovers to rediscover the joys of camping and immerse into the water. Featuring high-performance apparel and gear, the new range allows explorers to set out on their summer adventure with ease and comfort against the ever-changing outdoor climate, while fashioning a fresh, vibrant holiday look. This season, The North Face also unveils a new kidswear line for all the anticipated outdoor excursions.
Camp out under the sun
On a lazy summer day, nature's playground awaits as you surround yourself with green grass and breathe in the refreshing breeze with the warm sun on your face. Get ready for your next camping trip with new light and effortless T-shirts, shirts and shorts from The North Face Summer Exploration 2022 Collection. This season sees the new Valley Easy S/S Shirt where the men's style features a laid-back, loose-fit with playful patterns, and the women's comes in a lively and colourful jungle print. Both shirts offer a relaxed style and capture the essence of a vibrant summer.
The North Face STORMBREAK 2 Tent arrives just in time for enthusiastic campers to journey out into the wild. Lightweight and portable, this new tent offers the perfect shelter for explorers and features a large tent door designed for ease when popping in and out, as well as for campers to immerse more deeply in the beautiful surrounding nature.
Designed with plenty of storage space, The North Face Mountain Shoulder Bag is the ultimate companion for explorers on the move. Pair with the light FlashDry™ Sun Hat equipped with DWR water repelling technology to keep you feeling fresh and protected. Complete the look with the unisex, street-style EQBC Slides designed with upper ripstop nylon strips in an open mesh blend for maximum comfort.
Dive into the summer
From the open ocean to the tranquil lakes and flowing rivers, take a dip and make a splash with the new water apparel series from The North Face. A highlight this season is the men's Foundation Graphic SS Tee in beige and the Printed Sniktau S/S Sun Shirt in camouflage print designed to be one with the wild. Featuring UPF sun protective technology, these tops help block UV rays to protect explorers from too much sun. This collection also sees the men's Class V Belted Short made with breathable, durable and moisture-absorbing FlashDryTM-XD fabric, which quickly removes sweat from the surface of your skin, leaving you feeling fresh throughout your journey. Adding a sprinkle of colour to the season is the new women's Printed Flyweight Hoodie in apricot fashioning an ice canyon camo print - a refreshing look that also offers protection from the sun.
School's out, sun's out! The North Face launches their new kidswear line just in time for the summer adventures that await. This holiday, let the little ones roam free and explore in the Youth S/S On Mountain Tee featuring FlashDryTM and DWR technology to keep them feeling refreshed. Pair with the Youth Base Camp Slides to equip them for outdoor activities - whether it's on land or in water.
The North Face Summer Exploration Collection is now available at all Hong Kong locations. Journey out into nature and explore the wild side this summer!
Share your summer adventure
From now until May 31st, share your most memorable summer hiking or camping experience for a chance to win a prize from The North Face. Upload a photo of your adventure on your Instagram (please set to public account) and tag @thenorthfacehk. The five most adventurous posts will be selected by the brand and will win a gift valued at HK$630, including a Hong Kong City Tee and branded recycling bag.
#Never Stop Exploring
About The North Face®
Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra - Never Stop Exploring. It's deeply rooted in the brand's DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product offerings are available in retailers of professional sports brands across the globe. For more information about the brand, please visit https://www.thenorthface.com.hk or contact us directly.