Journey from the Summit in LANDMARK to Basecamp at BELOWGROUND in an
unexpected and artistic alpine adventure
13 January 2022, Hong Kong - The North Face XX KAWS collections, the brand's first line of products designed with the legendary artist, has arrived in Hong Kong to blur the lines between on-and-off mountain performance and style. To celebrate this historic launch, The North Face unveils The North Face XX KAWS installation at the LANDMARK atrium - a striking display of art with an unparalleled mountain-inspired showcase in the heart of the city - and The North Face XX KAWS Basecamp at BELOWGROUND from 14-23 January 2022. Echoing the collection ethos to envision a world "outside the lines" using the brand's technical and iconic styles as a canvas, the adventure starts at the summit where the outdoors, art, and daring innovation meld into a sight to behold.
"The launch of The North Face XX KAWS collection is a groundbreaking milestone for the brand. The collaboration with KAWS, one of the foremost artists of our times, marks a signature moment in the history of The North Face as we work with a truly iconic talent to cross over into the modern art world and take creativity and design to the next level. We are proud to see the hybrid of peak performance and authentic style come to life for both on- and off-mountain. During a time when travel is restricted, we are excited to transport guests to a new realm as we bring this remarkable pop-up experience to Hong Kong, blurring the lines between art and innovation", says Nathan Chang, Head of Marketing, The North Face APAC.
The North Face XX KAWS Installation at LANDMARK
Upon entering the LANDMARK atrium, be whisked away to a snow-capped mountain landscape with a monumental 12 metres tall installation that dramatically fills the space from floor to ceiling. At the atrium apex, KAWS's signature "XX" eyes beam down to resemble the rotor blades of helicopters hovering above. From these propeller-like eyes, precious cargo - The North Face XX KAWS collection - is suspended gracefully as it descends to the summit below.
The fantastical scene unfolding in the middle of the atrium is inspired by real-life events. On 6th January, the brand unveiled The North Face XX KAWS collection for the first time in Changbai Mountain. It was here where The North Face sponsored《KAWS:HOLIDAY》to reveal the iconic art sculpture against a cinematic winter backdrop. Bringing the energy of this spectacular moment to Hong Kong, this first-ever pop-up at LANDMARK is the entryway for guests to immerse themselves in an extraordinary adventure.
The next step of the adventure takes place BELOWGROUND where The North Face XX KAWS Basecamp awaits.
The North Face XX KAWS Basecamp
A welcome sight for any explorer, The North Face XX KAWS Basecamp pop-up hosts visitors descending from the frigid mountain summit above. The entrance beckons with The North Face's iconic 2-metre Dome tent, a design synonymous with the brand's storied heritage. Guests can relive the adventure in the basecamp's showcase zone which screens stunning footage of The North Face XX KAWS collection unveiling and the《KAWS:HOLIDAY》installation at Changbai Mountain. A camping-inspired area also provides a place of respite, while the SUPPLY STATION is ready to serve as a popular pit stop that provides much-needed refreshment in the form of hot cocoa and delicious sandos.
Available for sale, The North Face XX KAWS collection will undoubtedly be the main attraction at this 1,900 sqft space as guests discover the diverse range of men's and women's styles as well as soft accessories.
The North Face XX KAWS Basecamp
Blurring the lines between on-and-off mountain performance and style, The North Face XX KAWS collection plays with perception and visibility, featuring KAWS' signature eye-catching, abstract patterns, and a bright, extensive color palette. The North Face Freeride collection, high-performance layers and outerwear designed for epic days on snow, gets reimagined with KAWS prints and reflectivity for peak performance and style on the mountain. The collaboration also takes The North Face Icons of Exploration collection to new levels, infusing new energy into the brand's most beloved and timeless pieces, including the 1996 Retro Nuptse Jacket.
The North Face XX KAWS Collection is available at the The North Face XX KAWS Basecamp pop-up at BELOWGROUND in LANDMARK from 14 to 23 January, and at The North Face K11 Art Mall Concept Store starting 16 January.
Due to social distancing measures, guests are required to register via the @thenorthfacehk Facebook page to book a time to visit The North Face XX KAWS pop-up at BELOWGROUND. While registration for 14-15 January has closed, guests are encouraged to check the @thenorthfacehk Facebook page to keep up with the latest visiting arrangements for 16 January onwards at both The North Face XX KAWS pop-up at BELOWGROUND and The North Face Concept Store at K11 Art Mall. Each guest can purchase up to two products from The North Face XX KAWS collection.
The North Face XX KAWS RETRO 1996 NUPTSE JACKET HKD 4,990
The North Face XX KAWS RETRO 1996 NUPTSE PANT HKD 3,490
The North Face XX KAWS RETRO 1986 MOUNTAIN JACKET HKD 3,990
The North Face XX KAWS
FREERIDE JACKET
HKD 5,490
Arriving end of Jan
The North Face XX KAWS
FREERIDE BIB
HKD 4,490
Arriving end of Jan
The North Face XX KAWS
FREERIDE FLEECE JACKET
HKD 2,990
The North Face XX KAWS
MOUNTAIN LIGHT PANT
HKD 2,690
The North Face XX KAWS HOODIE HKD 1,290
The North Face XX KAWS SWEATPANT HKD 990
The North Face XX KAWS SHORT SLEEVE TEE HKD 590
Arriving end of Jan
The North Face XX KAWS LONG SLEEVE TEE HKD 790
Arriving end of Jan
The North Face XX KAWS BASECAMP DUFFEL
S: HKD 1,290 | M: HKD 1,490
The North Face XX KAWS NUPTSE MITT
HKD 990
The North Face XX KAWS BEANIE
HKD 390
As part of The North Face loyalty program, XPLR Pass members are able to enjoy the following benefits:
| Date | Location | Rewards |
| 14-16 January | The North Face XX KAWS LANDMARK Pop-up Store Shop 5&6 BELOWGROUND, B/F, LANDMARK, 15 Queen's Road Central, Central |
|
| 16 January | The North Face Concept Store Shop G07-G10 & G25, G/F, K11 Art Mall, TST, Kowloon |
|
The North Face XX KAWS LANDMARK Pop-up Store
| Date | 14-23 January 2022 |
| Location | LANDMARK Atrium & BELOWGROUND – Shop 5&6, B/F, LANDMARK, 15 Queen's Road Central |
| Operating Hours | 11:00-20:00 |
About The North Face®
The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and is headquartered in Denver, Colorado.
For more information, please visit https://www.thenorthface.com.hk/.
