Hong Kong, 20 April 2022 - Summer is calling, and it's the perfect season to explore the outdoors. Carrying the spirit of "Never Stop Exploring", The North Face creates its 2022 Summer Outdoor Exploration Collection combining style and performance to bring about a new and refreshing inspiration for all explorers for the outdoors. Complete your outfit with new UPF wind jacket and brimmer hat and you're ready for your summer adventure with friends. Whether it's hiking, camping or exploring by the water in the wild, The North Face has got you covered for your exploration journey.
Walk in the wild with limitless discoveries
Follow The North Face into the wild with curiosity and zeal to explore without limitation. This season's new anti-UV jacket is designed to withstand high temperatures and different weather conditions. The North Face's pioneering DWR water-repelling and WINDWALL wind-proof technologies incorporated in the material protect you against high heat and humidity, while with addition of UPF protection means explorers will not need to worry about the strong UV rays while exposed under the sun.
A highlight from this season is the male Cyclone Jacket featuring a lively colour block contrast of green, blue and grey. Fit the jacket to your comfort with the adjustable drawstring hood and lower hem. The women's Printed Windy Peak Anorak is also an iconic piece from this summer collection designed with a colour gradient effect. Pair with the Printed EA Arque 4” Short for a fresh and sleek explorer outfit from head to toe., Featuring the DWR water-repelling material, explorers can enjoy their hike feeling protected in addition to checking off comfort and style.
Fashioning a camouflage print, the men's Lightweight UPF Wind Jacket is designed to immerse outdoor enthusiasts in the wild and be one with nature. Featuring a loose cut fit with a classic hem lining and convenient pocket designs, the jacket gives you freedom of movement. Speaking of which, the new women's cropped white UPF Wind Jacket allows you to move freely while adding a contemporary silhouette to your look. . The pockets are also designed with security zippers to ensure safety and easy storage.
Journey on with a full heart
Savour the moment and bask in the beauty of your surroundings as you take each step forward. The Flypack Lace hiking shoes use a lightweight, long-lasting translucent ripstop mesh for its surface, enhancing breathability, which makes them perfect for the summer weather. The heel and tongue of the shoes are also designed for easy packing and carrying for those who like to travel light, making it a stylish and functional piece for both everyday wear and short outdoor trips. This summer also sees the new VECTIV Escape Knit hiking shoes made of seamless knit fabric that incorporates The North Face's unparalleled VECTIV technology, driving propulsion while offering stability and durability on the trail. Both hiking shoes feature TPU patches on the toe and heel for extra protection. At the same time, the Surface Control™ rubber outsole equips you with the ultimate stability.
There is a sense of anticipation before every adventure. There are new discoveries on each journey. And each journey of exploration is unique to every individual. Whatever path you are on; no matter the limits you want to test; let the journey begin this summer with The North Face.
The North Face 2022 Summer Outdoor Exploration Collection is now available in Hong Kong.
#Never Stop Exploring
About The North Face®
Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra—Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product offerings are available in retailers of professional sports brands across the globe. For more information about the brand, please visit https://www.thenorthface.com.hk or contact us directly.
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