#Let’sGoGreen
New line features bold range of reinterpreted, retro-inspired looks for Earth Day
Hong Kong - April 22, 2022 - Today on Earth Day, The North Face announced a new collaboration with Online Ceramics for a collection inspired by '70s California climb culture. Available for purchase April 22, The North Face x Online Ceramics collection is rooted in innovative and playful designs celebrating the planet.
Based in Los Angeles, Online Ceramics is a streetwear brand known for their small-batch, hand dyed graphic t-shirts featuring artwork inspired by the beauty of the planet and creatures of Earth, while being synonymous with the Grateful Dead. The brand was founded in 2016 and burst onto the scene with its distinctive style that aims to provide a unique perspective on topics such as spirituality and self-discovery - while prioritizing local, lower-impact manufacturing practices.
"We've always aimed to create apparel with positive messages that encourage people to shift their way of thinking. Collaborating with an iconic brand like The North Face has allowed us to fuse our unique, thought-provoking designs with the styles The North Face is known for, creating retro-inspired gear that celebrates Earth everyday." - Elijah Funk and Alix Ross, Founders of Online Ceramics.
The collaboration between The North Face and Online Ceramics reimagines outdoor wear with a unique fashion dimension. Fashioning a youthful and vibrant design, the collection not only complements The North Face's brand motto of "Never Stop Exploring", but also reinforces its deep commitment to sustainability with the mission of "Exploration without Compromise". The new The North Face x Online Ceramics collection will be available at The North Face Hong Kong K11 Art Mall Concept Store starting on April 22, where you can shop items including multi-pocket vest jackets, printed T-shirts and shorts.
Launching together with this collaboration is a collection of T-shirts featuring print designs of our beloved Earth. Launching on Earth Day, this new collection from The North Face serves as an ode to our beautiful planet, and a reminder to all of us to do what we can to protect it.
#NeverStopExploring #ExplorationWithoutCompromise #TheNorthFaceHK
Images of the new collection are available HERE.
The North Face Hong Kong Concept Store
Shop G07-10 & G25, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
Tel: 21470800
About The North Face®
Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver,
Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for
every hard exploration. The North Face is named for the coldest, most unforgiving side of a
mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The
North Face is its Chinese name, which means the utmost courage to challenge and explore. In
1997, The North Face applied a brand new mantra - Never Stop Exploring. It's deeply rooted in the
brand's DNA as the most important motto. As a globally leading outdoor company, The North Face
provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has
always striven for the preservation of the environment. Through sustainable development programs,
it works hard to reduce the negative impact of human activities on the environment. Its product
offerings are available in retailers of professional sports brands across the globe.
For more details, please visit https://www.thenorthface.com.hk or contact us for more brand news.
