Re-Exploring the City in Meticulous Detail
Hong Kong, 4 September 2023: The North Face Urban Exploration Fall/Winter 2023 continues its Re:Exploration journey in September with a fresh capsule, "Devil in Details" . Classic outdoor elements are juxtaposed with innovative urban contours, encouraging explorers to embark on a new season of adventure.
Experience the City; Delve into Details
The brand-new "Devil in Details" capsule focuses on meticulous design elements with a hint of practicality to provide a simple and subtle fashion outlook for urban adventurers. The casual M THERMOBALL¹ JACKET caters to all urban enthusiasts thanks to a duo-performance design that uses ultra-light materials for heat retention. The jacket also comes with the iconic HALF DOME logo and zipper pockets, matching with the simple M TECH CASUAL PANT² to aid urban explorers as they boldly redefine their outlook. Additionally, the W FREE SOLO CAPE JACKET adopts DWR water-repellent technology as well as THERMOBALL fabric to pair perfectly with the W FEMININE PLEATED PANT . By adding the trendy W RETRO FLEECE BUBBLE TOP under the Poncho, explorers can comfortably adapt to any sudden changes in weather. The GLENCLYFFE ZIP stands out among the new capsule's footwear offerings. The shoe’s surface is carefully crafted with tough and wearable recycled polyester materials, combined with a VIBRAM® XS Trek² rubber sole to provide the utmost in grip and durability. Attention to detail also comes through in the unisex design and the wise use of a plastic toe cap, side zipper and quick laces, accompanying urban adventurers as they explore the limitless unknown.
The North Face's new "Devil in Details" also introduces an M TECH DRYVENT JACKET that utilizes DryVent material and plays with contrasting colors on a loose-fitting silhouette, while also featuring detachable sleeves and a cap to match with a front pocket design based on the classic Mountain Jacket. The style easily matches with the M HEAVYWEIGHT RELAXED FIT SWEATPANT , inspiring urban explorers to show off their uniqueness. The W A-LINE FLEECE PULLOVER comes in an A-line silhouette to emphasize the aesthetics of the body, while the special down design and the infusion of insulating cotton in the sleeves helps urban explorers to stay warm during their autumn and winter adventures. To freely switch between styles, the two-sided W QUILTED MIXED STITCH SKIRT comes with a flexible zipper for handy length adjustment. Not to mention the adoption of DWR water-repellent technology for the ultimate protection from the elements.
The North Face Urban Exploration September RE:EXPLORATION Capsule "Devil in Details" is currently available in The North Face Concept Stores and Exploration Concept Store. Join us and gear up for the countless urban adventures ahead.
Wherever You Go, Never Stop Exploring
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About The North Face®
Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra—Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product offerings are available in retailers of professional sports brands across the globe. For more details, please visit https://www.thenorthface.com.hk or contact us for more brand news.
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Instagram: @thenorthfacehk @tnf_urbanexploration_hk
Store Listing
The North Face Urban Exploration Concept Store
Shop 122, Level 1, Pacific Place , 88 Queensway, Admiralty
Tel: 2431 0833
The North Face Exploration Concept Store
Shop 402-406, 4/F, Hysan Place, 500 Hennessy Road, Causeway Bay
Phone: 2892 1113
The North Face Concept Stores
Shop G07-10 & G25, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
Tel: 3188 5206
Shop 505-505A, 5/F, New Town Plaza, Sha Tin
Tel: 2609 1110
Remarks:
1. DWR: Durable water repellent, causing water beads to run off the surface, rather than saturating it and this helps with maintaining breathability.
2. DRYVENT：A waterproof, breathable technology from The North Face that's been lab and field-tested to ensure the best possible durability and function.
