Get Inspired to Explore and Experience Summertime
Hong Kong, 2 May, 2023 - As nature awakens from spring into summer, The North Face unveils its Summer Collection 2023 to welcome the camping and water sports season. The launch entails brand new outdoor gear to accommodate both land and water activities, beckoning outdoor explorers to embrace the "Never Stop Exploring" spirit and embark on limitless adventures.
Enjoy Summer Camping in Comfort and Style
The North Face Summer Collection 2023 includes a series of single-color printed T-shirts that bring out the relaxed and lively summer vibe. With loose-fitting silhouettes and different graphic prints, the T-shirts provide both comfort and flexibility for explorers' outdoor adventures. What’s more, they come in kids' sizes to enable a variety of parent-child outfits that make it convenient for the whole family to enjoy outdoor time together in matching styles. The collection also includes the floatable brim and UPF 40+ protection CLASS V BRIMMER, a camping hat ideal for fearless exploration under the summer rays.
The North Face 2023 Summer Collection is also designed to inspire camping enthusiasts with its series of functional camping gear. The camping tent from the Classic STORMBREAK Collection is crafted with lightweight materials, making it extremely handy and comfortable for all kinds of campers. The new WAWONA 8P Tunnel Tent features an innovative 3-door design and comes equipped with a wide-open living room, which is separated from the main tent space by netting. The unique design is especially suitable for family camping with its smart use of space. To further enhance the camping experience, the collection also comes with the WAWONA BLANKET, whose simple folding structure protects campers during their adventures and helps them face sudden changes of weather with ease. Another highlight of the Summer Collection 2023 is the new BASE CAMP GEAR BOX with plenty of storage space for outdoor and camping gear, providing campers with the most convenient experience possible.
Freely Navigate Across the Mountains and Sea
Water activities and summer always make for a perfect combination. The North Face Summer Collection 2023 sees the launch of a new Water Collection to help explorers cool off in the heat. The Mono-color CLASS V WATER Set uses FlashDry-XD™ and anti-UV DWR technology to provide up to UPF 40+, providing enhanced breathability and protecting campers from the sun during outdoor activities.
In terms of footwear, the FLYPACK HYBRID SHOES utilize ripstop quick-dry netting on the upper to prevent rocks and boulders from hindering explorations. The sole is also punctured with multiple holes to enhance permeability; while the exterior features a drainage duct for moisture release. In addition, the shoes have been meticulously designed with a curved sole for extra-strong grip, supporting explorers as they fearlessly scamper across the mountains and the sea, discovering the beauty of summer.
Explore Nature with the Young Ones
To make the spirit of "Never Stop Exploring" shine brighter, The North Face has infused elements of outdoor adventure into a children's line, launching The North Face Kids 2023 Collection. The new collection is designed specifically for kids, with functionality, comfort, chic cuts and trendy color combinations ideal for exploring land and sea. Awakening kids' passion for nature while unleashing curiosity and encouraging exploration of the unknown, the new collection is the perfect choice of all their summer clothing needs.
The North Face Kids 2023 Collection utilizes various advanced technologies, including a wind and water repellent DRYVENT Jacket that ensures dryness and comfort throughout any adventure; and the lightweight, waterproof SKEENA SANDAL that perfectly matches with the jacket and helps young explorers adapt to a range of outdoor terrain. This collection also adopts UPF Sun Protection Technology which provides full-range UV resistance, safeguarding young explorers on their adventures and inspiring them to unleash their passion for nature.
The new Summer Collection 2023 is available in all The North Face stores in Hong Kong. Join us to unleash the potential of summertime and unlock the latest collection by exploring the mountains and the sea.
Wherever You Go, Never Stop Exploring
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#NeverStopExploring
#GOEXPLORE
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Y MINI EXPLORER
HKD 390.00
About The North Face®
Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra—Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product offerings are available in retailers of professional sports brands across the globe. For more details, please visit https://www.thenorthface.com.hk or contact us for more brand news.
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Instagram: @thenorthfacehk @tnf_urbanexploration_hk
Store Listing
The North Face Exploration Concept Store
Shop 402-406, 4/F, Hysan Place, 500 Hennessy Road, Causeway Bay
Phone: 2892 1113
The North Face Concept Stores
Shop G07, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
Tel: 3188 5206
Shop 505-505A, 5/F, New Town Plaza, Sha Tin
Tel: 2609 1110
The North Face Stores
Shop 13, 15-16, L7, Langham Place, 8 Argyle Street, Mongkok, Kowloon
Tel: 2712 5744
F24, Telford Plaza I, Kowloon Bay, Kowloon
Tel: 2496 2511
Shop 116, Level 1, Metroplaza, Kwai Fong, New Territories
Tel: 2499 7826
Shop Unit F60, 1/F, Popcorn, Tseung Kwan O, New Territories
Tel: 2779 7900
Shop 1222-1223, 1/F, Tuen Mun Town Plaza Phase I, New Territories
Tel: 2779 7900
Remarks:
1. FlashDry-XD™ equips with moisture absorption and sweat release function, distributing water to a larger surface area which speeds up drying.
2. DWR is a lightweight fabric that is water-repelling and water-resistant which blocks moisture on the fabric surface while offering high breathability. It also provides quick drying to keep the fabric clean.
3. DRYVENT is a fabric that is engineered to be fully waterproof, windproof and breathable. The outer face of the textile is treated with a durable water repellant finish that helps form droplets and repel water from the surface. Each multi layered textile is engineered to allow water vapor to pass through from the inside to the outside.
4. UPF40+ Anti-UV refers to the material’s ability to disperse, absorb and reflect ultraviolet rays. By blocking up to 95% of UVA rays, it effectively prevents them from directly entering the skin, thereby lowering the chance of skin cancer and aging. Anti-UV products provide high quality protection and prevent damage caused by exposure to UV rays.
