vf_198_demo, Author at The North Face

The North Face Urban Exploration Concept Store has newly opened at Pacific Place, Admiralty. Inspired by The North Face's iconic 2-Meter Dome Tent, the new store seamlessly integrates the brand's classic outdoor elements into the fast-paced rhythm of urban life. It creates a unique space that combines outdoor exploration and futuristic aesthetics, comprehensively upgrading both the design concept and store visual merchandising to offer urban explorers a brand-new shopping experience.

The North Face Urban Exploration 概念店於金鐘太古廣場隆重開幕，新店以 The North Face 標誌性 2 米高圓頂帳篷為設計靈感，將品牌的經典戶外元素完美融入城市急速的生活節奏，打造兼具戶外探索及未來感的獨特空間，全面升級設計概念及店舖視覺陳列，為各位都市探索者帶來全新的購物體驗。

The newly designed Urban Exploration Concept Store encourages explorers to uncover hidden gems in the city while creating a space that connects emotionally. It brings together the Urban Exploration, Outdoor, and Summit Series, offering a one-stop retail experience.

Urban Exploration 概念店全新設計概念鼓勵探索者發掘城市隱藏脈絡中的秘密之餘，更希望營造情感共鳴和聯繫的購物空間，同時集合品牌 Urban Exploration、戶外單品、以及 Summit 巔峰系列，為消費者提供一站式零售體驗。

The new store features a minimalist gray and white color palette, with soft lighting designed to simulate natural light, creating a comfortable atmosphere and an immersive shopping environment. Tent-like barriers are erected along the interior walls, with tent poles running through the entire display space. An outdoor-style shoe wall showcases the latest items, to evoke explorers' yearning for urban adventure. The store also features a sofa chair inspired by The North Face’s Iconic Duffel Bag, providing a space for fashion-forward city explorers to unwind while comfortably browsing the latest items.

新店以簡約的灰白色系為主調，柔和的燈光設計模擬自然光影，營造舒適的氛圍並打造沉浸式的購物空間。內牆亦豎起帳篷作屏障，以帳桿貫穿整個陳列空間，並設有充滿戶外風格的鞋牆展示最新單品，結合都市機能風，喚起探索者對城市探索的嚮往。店內更擺設以 The North Face 經典單品 Duffel Bag 為設計靈感的沙發椅子，為一眾熱愛城市探索和充滿時尚觸覺的客人提供交流的空間，同時讓客人更舒適地瀏覽最新單品。

The Urban Exploration series will continue empowering explorers to traverse the city in functional and fashionable outfi ts and embark on a free-spirited "Never Stop Exploring" journey through its stylish designs. The latest North Face Urban Exploration campaign is also launching at the Pacifi c Place bus station, accompanying explorers through every step of their journey. To celebrate the opening of the The North Face Urban Exploration Concept Store, customers who visit the new store at Shop 120B on Level 1 Pacifi c Place and spend HK$2,300 or more will receive a special edition phone lanyard. New members who register or follow the offi cial @thenorthface_ue Instagram will also receive a free gift, available while supplies last.

Urban Exploration 系列將繼續透過其功能性與時尚兼備的設計，讓各位探索者身穿具機能感的穿搭遊歷都市，以率性的姿態踏上「Never Stop Exploring」的全新旅程。The North Face Urban Exploration 最新形象廣告更登陸太古廣場巴士站，讓城市探索延伸到戶外，伴隨你探索的每一步。為慶祝新店開幕，即日起到訪金鐘太古廣場一樓120B 新店，購物滿港幣$2,300 即可獲贈特別版手機掛繩乙條，新會員註冊或關注 @thenorthface_ue 官方 Instagram 亦將獲贈免費禮品，禮品數量有限，送完即止。

About The North Face Urban Exploration

The North Face Urban Exploration provides a way for city explorers to express themselves freely. Drawing from the brand's outdoor heritage and classic products, The North Face UE combines cutting-edge design with high-quality functional fabrics, embodying the brand concept of "Never Stop Exploring." It enhances urban living through functionality, empowering explorers with limitless inspiration and strength. No matter how variable the weather or environment in the city, this boundaryless gear allows for eff ortless movement through urban spaces.

關於 The North Face Urban Exploration

秉持著「Never Stop Exploring」（永不停止探索）的品牌精神，The North Face Urban Exploration象徵對宇宙萬物無止盡的尋找，追求與好奇。這條 The North Face 旗下的高機能時尚支線融合了創新的設計元素、豐富的細節和高端機能性物料，以一變來應對繁華鬧市的萬變。

About The North Face^®

Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra—Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product off erings are available in retailers of professional sports brands across the globe.

For more details, please visit https://www.thenorthface.com.hk or contact us for more brand news.

關於 The North Face^®

The North Face 於 1966 年成立，是美國上市公司 VF 集團的重要一員，總部位於美國科羅拉多州的丹佛市內，一直致力於為戶外運動員的每一次嚴酷探險提供專業裝備。「The North Face」這個名字源自於北部更寒冷和更難以攀登的山脈。品牌標誌則來自 Half Dome，一座位於美國加州Yosemite National Park（優勝美地國家公園）裡的山峰，中文名字取為「北面」，象徵著更難更險的戶外探索精神。 1997年，The North Face 採用全新的宣傳標語 “Never Stop Exploring 探索永不停止”，體現品牌的探索精神，並成為品牌最重要的座右銘。身為領導全球的戶外運動品牌，The North Face 經過專業運動員測試，適應各類戶外需求的產品，致力於探索及挑戰人類潛能的極限；同時，品牌致力於保護戶外環境，透過各類永續發展方案，降低人類對自然環境所產生的影響。 The North Face 產品於全球各地的優質專業運動零售商有售。

如需更多詳情，請瀏覽 https://www.thenorthface.com.hk 或聯絡我們以獲得更多品牌訊息。

Facebook: https://www.facebook.com/TheNorthFaceHK
Instagram: @thenorthfacehk @thenorthface_ue

XPLR PASS member registration：Click to register

The Urban Exploration series will continue empowering explorers to traverse the city in functional and fashionable outfits and embark on a free-spirited "Never Stop Exploring journey through its stylish designs. The latest North Face Urban Exploration campaign is also launching at the Pacific Place bus station, accompanying explorers through every step of their journey. To celebrate the opening of the The North Face Urban Exploration Concept Store, customers who visit the new store at Shop 120B on Level 1 Pacific Place and spend HK$2,300 or more will receive a special edition phone lanyard. New members who register or follow the official @thenorthface_ue Instagram will also receive a free gift, available while supplies last.

註冊成為XPLR PASS會員：點此報名

Urban Exploration 系列將繼續透過其功能性與時尚兼備的設計，讓各位探索者身穿具機能感的穿搭遊歷都市，以率性的姿態踏上「Never Stop Exploring」的全新旅程。The North Face Urban Exploration 最新形象廣告更登陸太古廣場巴士站，讓城市探索延伸到戶外，伴隨你探索的每一步。為慶祝新店開幕，即日起到訪金鐘太古廣場一樓120B 新店，購物滿港幣$2,300 即可獲贈特別版手機掛繩乙條，新會員註冊或關注 @thenorthface_ue 官方 Instagram 亦將獲贈免費禮品，禮品數量有限,送完即止。

Store Listing

The North Face Urban Exploration Concept Store
Shop 120B, Level 1, Pacific Place , 88 Queensway, Admiralty
Tel: 2431 0833

The North Face Exploration Concept Store
Shop 402-406, 4/F, Hysan Place, 500 Hennessy Road, Causeway Bay
Tel: 2892 1113

The North Face Concept Stores
Shop G07, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
Tel: 3188 5206

Shop 505-505A, 5/F, New Town Plaza, Sha Tin
Tel: 2609 1110

分店詳情

The North Face Urban Exploration 概念店
金鐘道88號太古廣場1樓120B號舖
電話：24310833

The North Face 品牌探索概念店
銅鑼灣希慎廣場軒尼詩道500號 4樓402-406號舖
電話：28921113

The North Face 品牌概念店
尖沙咀 K11 Art Mall 地下 G07, 10 及 G25 號舖
電話: 31885206

沙田新城市廣場5樓505-505A號舖
電話: 26091110