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Celebrate 30 Years of Adventure at The North Face HIMALAYAN PARKA 30th Anniversary Exhibition in K11 Art Mall

Introducing the 30th Anniversary Himalayan Parka, showcasing exquisite craftsmanship and cold-resistance capabilities
Over the years, the classic Himalayan Parka has accompanied many world-renowned mountaineers, including Peter Athans, Kit DesLauriers, and Jimmy Chin, as they overcame challenges and reached new heights. To celebrate the 30th anniversary of the jacket, the brand has drawn inspiration from the original 1994 design and created the HIMALAYAN PARKA 30 ANNIVERSARY PARKA Collection. The jackets are elevated with the know-how and improvements from the past 30 years, providing comprehensive protection for explorers on their journeys from the mountains to the city, while paying homage to their never-give-up spirit.

喜馬拉雅羽絨外套三十周年紀念版別注登場 精湛工藝全方位提升禦寒機能
The North Face 經典喜馬拉雅羽絨外套自 1994 年推出至今,陪伴過不少享譽國際的傳奇登山者如 Peter Athans、 Kit DesLauriers、金國威等跨越挑戰,登上高峰。為慶祝 The North Face 經典喜馬拉雅羽絨外套(HIMALAYAN PARKA)誕生三十周年,品牌從 1994 年經典款式汲取靈感,經過重新設計與全面改良,推出一系列全新 2024 喜馬拉雅羽絨外套三十周年紀念版,透過精湛工藝打造出眾的禦寒裝備,為探索者從山野到城市的旅途提供全方位防護,致敬三十年的輝煌歷程。

The 30ᵗʰ Anniversary Parka features lofty RDS¹ certified 600-fill goose down for warmth and exceptional compressibility. It has also undergone DWR² water-repellent treatment, providing excellent cold resistance and protection. With the limited-edition logo embroidered on the chest, the overall design reimagines the classic, effortlessly enhancing outdoor exploration while embodying extraordinary style.

30周年紀念款以限定版 LOGO 為設計主軸,採用 600 RDS¹認證羽絨填充,提供高效的保暖性能和出色的壓縮性,方便收納,並搭配 DWR²防潑水處理,賦予卓越的抗寒與防護性能,重新演繹經典裝備,輕鬆駕馭戶外探索,以及非凡時尚潮流格調。

¹RDS (Responsible Down Standard) independently certifies animal welfare practices in down and feather production, tracking down the certified down from farm to final product.
²DWR is a lightweight fabric that is water-repelling and water-resistant which blocks moisture on the fabric surface while offering high breathability. It also provides quick drying to keep the fabric clean.

¹RDS甄選羽絨天然,可追溯每一朵羽絨起源,高效阻隔冷空氣。
²DWR: 水分子滲透物料的防線。主要功能是將水分阻截在物料表面,且這種處理會增強物料的透氣性。在加快其干燥速度的同時,能有效阻塵阻油,保持衣物表面潔淨。

A 4-meter-high giant Himalayan Explorer makes a surprise appearance in Tsim Sha Tsui K11 Art Mall, offering members exclusive benefits

4 米高巨型喜馬拉雅探險家驚喜現身尖沙咀 會員專享多項精彩限定禮遇

To invite explorers to delve into the 30-year history of the Himalayan Parka, The North Face is holding The North Face HIMALAYAN PARKA 30ᵗʰ Anniversary Exhibition at the K11 Art Mall Piazza in Tsim Sha Tsui from 3‒10 November, showcasing the craftsmanship and making of the iconic jacket. The exhibition also features various exciting workshops and activities, inviting everyone to embark on the journey of "Finding the Himalayan Explorer"!

The North Face will transform the K11 Art Mall Piazza into a base camp for the Himalayas, creating an immersive experience for the public to soak in the “never stop exploring” spirit. Upon entering the piazza, visitors will see an eye-catching light-box of the brand logo, lighting up the whole base camp. Camping tents and artificial snow piles will be spread out to create an icy atmosphere, surrounding the 4-meter-high inflatable Himalayan explorer figure as the main attraction and photo spot. Following the snow, visitors will find a timeline showcasing the different milestones of the Himalayan Parka over the span of 30 years, leading up to the latest 2024 Himalayan 30ᵗʰ Anniversary Parka.

During the exhibition, The North Face will offer exclusive benefits for XPLR PASS members. Current selected XPLR PASS members can receive early registration access to attend the The North Face HIMALAYAN PARKA 30th Anniversary Exhibition, as well as participate in a workshop to create their own "Himalayan Explorer" keychain with eco-friendly materials. Registration is on a first-come-first-served basis.

From 3‒10 November, those who visit The North Face HIMALAYAN PARKA 30ᵗʰ Anniversary Exhibition and register as an XPLR PASS member on-site or purchase HKD$1,800 or above can register to join the "Himalayan Explorer" keychain workshop and have the opportunity to win a prize from the claw machine, such as the HIMALAYAN PARKA multifunctional pouch and more! Supplies are limited and available while stocks last.

為慶祝喜馬拉雅羽絨推出至今 30 周年,The North Face 將於 11 月 3 日至 10 日於尖沙咀 K11 Art Mall Piazza 露天廣場舉行The North Face HIMALAYAN PARKA 30ᵗʰ 期間限定展覽,讓更多探索者了解喜馬拉雅羽絨外套的歷史,並帶來多項精彩體驗,邀請大家一起展開「尋找喜馬拉雅探險家」的冒險旅程!

為讓大家能夠感受經典喜馬拉雅羽絨外套所象徵的冒險精神,The North Face 將K11 Art Mall Piazza 露天廣場化身成喜馬拉雅山基地營,甫踏入 Piazza 露天廣場便會見到大型 The North Face 品牌標誌燈箱,現場以露營帳篷及仿雪堆營造出冰山氛圍,而展覽正中間則設置一座 4 米高的巨型身穿經典喜馬拉雅羽絨的探險家充氣公仔作為亮點,免費開放予公眾拍照打卡。此外,沿著雪堆亦可看到喜馬拉雅羽絨外套過去 30 年的發展里程碑,並展示出全新 2024 喜馬拉雅羽絨外套三十周年紀念版,讓大眾能夠親身感受 The North Face 永不停止的探索精神。

展覽期間,The North Face 亦特意為 XPLR PASS 探索通會員推出專享獨家禮遇。XPLR PASS 探索通現有特選會員可優先登記出席 The North Face HIMALAYAN PARKA 30ᵗʰ 期間限定展覽,並參加喜馬拉雅探險家環保鎖匙扣工作坊,製作你的專屬「喜馬拉雅探險家」鎖匙扣。名額有限,報名從速

於 11 月 3-10 日期間,親臨 The North Face HIMALAYAN PARKA 30ᵗʰ 期間限定展覽,現場加入成為 XPLR PASS 探索通會員,或於 K11 Art Mall 門市消費滿港幣$1,800,即可報名參加喜馬拉雅探險家環保鎖匙扣工作坊(每日場次名額有限,以現場安排為主),並獲得一次夾公仔的機會,贏取豐富獎品。獎品種類繁多,包括喜馬拉雅羽絨外套造型多功能小袋子等等驚喜禮品。數量有限,送完即止。

The North Face HIMALAYAN PARKA 30ᵗʰ Anniversary Exhibition
Date: 3 - 10 November, 2024
Location:K11 Art Mall Piazza, Tsim Sha Tsui
Operating Hours: 11AM‒8PM
Please visit The North Face official Facebook and Instagram page for workshop timeslots and details

Whether on the rugged peaks of mountains or the bustling streets of cities, The North Face Himalayan Parka has been leading the path of exploration for 30 years. With a vision for exploration and boundless creativity, the brand continues to integrate innovative technology and outdoor expertise, breaking through geographical limitations. We hope to continue to accompany explorers to "Face The North Face”, unlocking more unforgettable adventures and embracing greater unknown challenges ahead. The 2024 Himalayan Parka collection is now available at The North Face Concept Stores and Exploration Concept Store, The North Face official app and website.

The North Face HIMALAYAN PARKA 30ᵗʰ 期間限定展覽
日期:2024 年 11 月 3 日 - 10 日
地點:尖沙咀 K11 Art Mall Piazza 露天廣場
展覽時間:上午 11 時至晚上 8 時(免費開放予公眾)
請留意 The North Face Hong Kong 官方 Facebook 及 Instagram 專頁公佈工作坊舉行時間

無論是從嚴峻的山峰巔征途到,還是繁華的城市街頭,The North Face 喜馬拉雅羽絨外套三十年來,一直引領探索之路。以遠見探索與無界創想品牌亦堅持繼續融合創新科技和戶外專業精神,突破疆域界限與常規,陪伴探索者 「Face The North Face」,解鎖更多難忘探險之旅,開闢另一面,迎接更多未知的挑戰宏偉征途。 The North Face 全新 2024 喜馬拉雅羽絨外套系列陸續登陸 The North Face 品牌探索概念店 及 The North Face 品牌概念店、品牌官方程式及網站。

XPLR PASS early registration access:
Register "Himalayan Explorer" keychain workshop
The registration period is from now until 12:00 noon on November 5, 2024
XPLR Pass member registration link:Click to register

(* If you are not an XPLR Pass member yet, you can first register as a member https://xplrpass.thenorthface.com.hk/login, and then fill in the registration link to register.)

XPLR PASS 探索通會員獨家禮遇:
喜馬拉雅探險家環保鎖匙扣工作坊,報名時間即日起至2024年11月5日中午12:00止
XPLR Pass會員限定報名連結:點此報名

(*若還不是XPLR Pass會員,可先註冊為會員https://xplrpass.thenorthface.com.hk/login,再填寫報名連結報名。)

Wherever you are, never stop exploring.
無論身在何處,探索永不停止。

#TheNorthFaceHK
#NeverStopExploring
#FaceTheNorthFace
#HMLYNPARKA30
#TNF喜馬拉雅羽絨服

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Himalayan Parka 30s

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FW24 SOUKUU

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SS24 BEYOND THE HORIZON OCT

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SS24 BEYOND THE HORIZON SEP

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The North Face 100 Ultra Trail Challenge Hong Kong 2024 Open for General Registration on July 17

The North Face 100 香港越野跑挑戰賽2024
7月17日起公開接受報名

Introducing 14K Race, 55K Race, and 100K Relay Races for the First Time
Embark on a Brand-New Route Starting at Lam Tsuen Wishing Square to Experience the Essence of Hong Kong’s Natural Beauty
Together We Face The North Face and Never Stop Exploring


首度推出14公里、55公里賽及100公里隊際接力賽
由大埔林村許願廣場出發 踏足全新路線 感受香港山野之美
與The North Face一同直面挑戰 探索更高更深的山野


#TheNorthFaceHK #NeverStopExploring #TheNorthFace100 #TNF100HK #FaceTheNorthFace #SummitSeries

(15 July 2024, Hong Kong) The North Face 100 Ultra Trail Challenge Hong Kong 2024 (TNF 100 Hong Kong) is making a triumphant comeback this December, offering an exhilarating experience like never before! This year, the TNF 100 Hong Kong is set to take place from December 13 to 15 (Friday to Sunday) and will begin and finish at Lam Tsuen Wishing Square, a revered landmark with rich cultural heritage in Hong Kong. Following the enthusiastic response from participants last year, the race will continue to feature three thrilling trails of varying distances. Apart from the standard 100K race, the 16K and 50K races have been revamped into 14K and 55K races respectively. Additionally, a brand-new 100K relay race has been added to the event, inviting participants to take on an exhilarating team challenge. Moreover, this year's event unveils exciting new routes, providing participants with fresh and invigorating trail running experiences. These new races aim to offer trail runners from diverse backgrounds the opportunity to gather and share their passion for running. Together, we join hands with runners to Face The North Face, and Never Stop Exploring the wonders of nature and our own capabilities.

[2024年7月15日,香港] The North Face 100 香港越野跑挑戰賽2024(TNF 100 香港越野跑挑戰賽)將於今年12月以新面貌回歸! 今屆TNF 100 香港越野跑挑戰賽將於12月13日至15日(星期五至日)隆重舉行,並將起點及終點定於香港本土歷史豐厚的大埔林村許願廣場。有見上屆比賽反應熱烈,今年逐保留3種不同距離的越野賽 — 除了原有的100公里挑戰賽,去年的16公里賽及50公里賽將革新為14公里賽及55公里賽,更推出全新100公里隊際接力賽,以及採用全新路線,讓一眾經驗不同、卻同樣熱愛山野的跑手透過TNF 100 香港越野跑挑戰賽連繫彼此,一同直面挑戰,向山野更進一步,探索自然以至自我的更多可能。

Additions to The TNF 100 Hong Kong: Introducing the First-Ever 14K, 55K, and 100K Relay Races
TNF 100香港越野跑挑戰賽添新元素:首設14公里、55公里賽及100公里隊際接力賽

Since 2013, The North Face has been passionately promoting trail running through the TNF 100 Hong Kong. Upholding their mission of "Never Stop Exploring," this event encourages the public to step out of the bustling city to explore the essence of Hong Kong's natural beauty, and challenge themselves by pushing beyond limits.

With the growing awareness of outdoor exploration and well-being, The North Face continuously explores new possibilities to create memorable trail running experiences for runners. As the event approaches its 10th anniversary, exciting additions have been made to the race line up.

In addition to the standard 100K race, this edition introduces brand-new 14K and 55K courses. These additions aim to attract new runners while challenging experienced runners to push themselves further. Additionally, a 100K Relay Race has been included for the first time, allowing participants to form mixed gender teams of four. Each team member will contribute their expertise to complete the course together, highlighting that trail running is not only an individual sport but also a collective endeavour that fosters connections and encourages the spirit of sportsmanship.

A total of 2,500 slots are available for all three races, with 1,200 slots for the 14K race, 800 slots for the 55K race, 500 slots for the 100K race and 25 teams (each consisting of four participants and must be mixed genders). General registration for these new challenges opens on July 17 at 4:00 PM.

秉持「探索永不停止」精神的The North Face自2013 年起一直透過TNF 100香港越野跑挑戰賽推廣越野跑運動,帶領大眾從城市的喧囂走到郊外的寧靜,踏足山野,探索無邊野外及自我極限。隨著這項運動蔚然成風,The North Face亦在探索中不斷進階突破,更進一步,希望能讓跑手們擁有深刻獨特的越野跑體驗。踏入十周年,TNF 100香港越野跑挑戰賽今年除了傳統的100公里賽,亦推出14公里賽及55公里賽,鼓勵更多越野跑新手一試身手,同時挑戰較有經驗的跑手邁進一步,跑得更遠。此外,今年更首度增設100公里隊際接力賽,邀請男女子跑手以4人組成一隊,發揮各自所長,接力完成100公里賽事,切實體現越野跑並非局限於個人,而是一項有同伴互相激勵、相伴前行的運動。今屆三項個人賽事名額合共2,500個(14公里名額1200個、55公里名額800個、100公里名額500個),100公里隊際接力賽名額則為25隊(只限4名男女子混合組成隊伍)。所有賽事均於7月17日下午4時正式開放所有人士報名。

Explore Hong Kong’s Outdoors from Fresh Angles via the Brand-New TNF 100 Hong Kong Route Starting at The Lam Tsuen Wishing Square
由林村許願廣場出發 全新路線帶領跑手以不同角度探索香港山野

The varied topography of Hong Kong offers an exhilarating and challenging environment for trail running enthusiasts. This year’s TNF 100 Hong Kong features a brand-new route that allows runners to explore the serene outskirts of Hong Kong from various angles, creating a truly unique and memorable trail running experience.

All races will start and finish at the Lam Tsuen Wishing Square, a significant cultural heritage site symbolizing good fortune. The 100K individual and relay races will kick off at 10:00PM on December 13, allowing racers to uncover the peaceful and tranquil side of Hong Kong and explore its nighttime beauty. In the 100K race, racers will begin by surmounting Pak Tai To Yan and navigating the challenging Long Shan route. After passing the Hok Tau Reservoir, they will rapidly ascend to the Ping Fung Shan and Wong Leng area. Climbing through the mountainous Pat Sin Leng, they will then make a gradual descent towards the Wu Kau Tang Campsite. Passing by several serene ancient villages in the northeastern part of Hong Kong, including Lai Chi Wo, Luk Keng, So Lo Pun and Yung Shue Au, they will arrive back at sea level in Luk Keng before climbing back along the ridgeline of Wong Leng and Ping Fung Shan. Crossing Cloudy Hill, they will conquer Tai Mo Shan, Hong Kong’s highest point, via the Lung Mun Country Trail. After enjoying these scenic stretches, they will enter the peaceful Lam Tsuen Valley and pass through Ng Tung Chai. After conquering the challenging ascents of Tai To Yan and running a gorgeous ridge to Pak Tai To Yan, they will pass through Ngau Kwu Leng Trail and descend to the finishing line back at Lam Tsuen Wishing Square.

In the 55K challenge, racers will start at 8:00AM on December 14, surmounting Pak Tai To Yan and traversing Cloudy Hill through the Wilson Trail. They will then merge with the 100K racers and compete on the same remaining course to the finishing line. Meanwhile, the 14K race racers will start at 9:00AM on December 15, first passing through the Ngau Kwu Leng Trail and ascending Pak Tai To Yan, rewarded with spectacular views along the way.

香港坐擁多種不同地形面貌,景觀壯麗開揚且富挑戰性的越野環境吸引不少戶外及越野跑愛好者踏足探索。今年,TNF 100香港越野跑挑戰賽採用全新路線,帶領跑手以不同角度探索香港山野,重新感受及發掘這些地方的不同面貌,擁有不一樣的越野跑新體驗。是次所有賽事的起點及終點均遷移至香港的許願勝地 — 大埔林村許願廣場,為賽事注入香港傳統文化色彩,同時承載美好期盼。100公里個人賽及隊際接力賽將於12月13日晚上10時起跑,讓跑手們在山野間探索香港的晝夜之美,選手先翻越北大刀屻及富挑戰的龍山,經鶴藪水塘急速爬升至屏風山、黃嶺一帶,攀登此起彼伏的八仙嶺,繼而緩緩下降至烏蛟騰,進入香港最東北角的一些寧靜古村,其中包括荔枝窩、鎖羅盤和榕樹凹等。到了鹿頸後從海岸線再登黃嶺、屏風山,選手會在翻過九龍坑山時再經龍門郊遊徑登上香港最高點 — 大帽山。一路過來是景觀開揚的路段,但隨後會往寧靜的林村谷裡穿過梧桐寨,再而登上大刀屻,後沿秀麗的稜線再登北大刀屻,最後經牛牯嶺徑下降至林村許願廣場衝線。而55公里賽將於12月14日早上8時起跑,同樣先翻越北大刀屻,沿衛弈信徑翻過九龍坑山,此時匯合100公里選手踏足相同路段,先經龍門登上大帽山,再經梧桐寨及大刀屻等地跑返終點。14公里賽則於12月15日早上9時選手會先踏上牛牯嶺徑,往蝴蝶山方向進入營盤,亦會登上景色壯麗的北大刀屻。
Attractive Prize Pool Totalling HK$60,000 Awaits Local and Global Racers
比賽總獎金高達港幣60,000元 號召全球及本地知名跑手參賽

The TNF 100 Hong Kong continues to attract the support and participation of renowned international and local trail racers, including Stone Tsang, Angie Yan, Kimmy Leung, as well as emerging stars Harmony Lam and Rex Lo. In addition to valuable prizes awarded to winners across all categories, the 100K Challenge this year offers a total prize pool of HK$60,000 for the top three male and female finishers. Furthermore, the top ten ranked racers in each category, along with the top three teams in the 100K Relay Race, will receive shopping vouchers from The North Face and other attractive prizes. These prizes are designed to incentivize international elite runners to join forces with The North Face and engage in thrilling competition.

今屆TNF 100香港越野跑挑戰賽繼續號召了全球及本地的賽跑好手支持參賽,當中包括經驗豐富的越野跑好手曾小強、甄智貽、梁康翹,亦有越野跑新星林楚茹及羅樂賢等。是次獎品亦非常豐富,今屆100公里賽男女子組別的冠、亞、季軍將獲頒獎金,總獎金高達港幣60,000元,三項個人賽的首十名選手及接力賽的首三名隊伍亦將獲頒The North Face購物現金券,以及其他豐富獎品,相信可以吸引更多來自世界各地的優秀選手參加,與The North Face並肩作戰。

The organizer of the TNF 100 Hong Kong said, “We are happy to witness the growing popularity of trail running among Hong Kongers. Approaching the 10th anniversary of the TNF 100 Hong Kong, we’re still holding strong to our beliefs, and hope to continue to promote this sport. Our goal is to provide a unique trail running experience and push the boundaries of participants; to achieve this, we re-routed the trails and added new event categories. Through the race, we want to inspire the public to embrace the spirit of adventure, enjoy the essence of natural scenary of Hong Kong and Never Stop Exploring with The North Face.”

TNF 100 香港越野跑挑戰賽負責人表示:「我們很高興見證越野賽跑運動逐漸走進香港大眾的視野。踏入TNF 100 香港越野跑挑戰賽的十周年,我們秉持初心,繼續不遺餘力推廣這項運動,同時希望能更進一步,從比賽路線及項目上為跑手帶來不一樣的越野賽體驗,同時藉著TNF 100 香港越野跑挑戰賽,鼓勵大眾與The North Face一同探索香港的自然面貌,享受山野之樂。」
General Registration opens on July 17
TNF 100香港越野跑挑戰賽於7月17日正式公開接受報名

All race categories will be open for general registration on July 17 (Wednesday) at 4:00 PM. All races will be available for registration on a first-come, first-served basis. An Early Bird offer will be available for all individual races until September 1. Additionally, last year’s TNF 100 Hong Kong participants can now access priority registration for all individual races of TNF 100 Hong Kong 2024.

所有賽事將於7月17日(星期三)下午4時正式開放予所有人士報名,以先到先得形式進行登記報名,直至額滿為止,9月1日前報名個人項目賽事可享早鳥優惠,而去年TNF 100 香港越野跑挑戰賽的參賽者更可於即日起優先登記報名任何個人項目賽事。
Race & Registration Details:
賽事及報名詳情:
Race
賽事
Race Application Fee (HKD)
報名費(港元)
Application Fee (HKD) Application Date and Time
報名日期及時間
Race Date and Time
起跑日期及時間
Quota
名額
14K(公里) $380 (Payment on or before 31 Aug)(8月31日或之前繳付)
$480 (Payment on or after 1 Sept)(9月1日或之後繳付)
17 Jul 4:00PM
7月17日下午4時正開始

*All individual races of the TNF 100 Hong Kong 2024 are now open for priority registration by last year’s TNF 100 Hong Kong participants.
所有個人項目賽事即日起開放予去年TNF 100香港越野跑挑戰賽的參賽者優先登記報名
15 Dec 2024 9:00 AM
12月15日早上9時
1200
55K(公里) $750 (Payment on or before 31 Aug)(8月31日或之前繳付)
$900 (Payment on or after 1 Sept)(9月1日或之後繳付)
14 Dec 2024 8:00 AM
12月14日 早上8時
800
100K(公里) $1,450 (Payment on or before 31 Aug)(8月31日或之前繳付)
$1,650 (Payment on or after 1 Sept)(9月1日或之後繳付)
13 Dec 2024 10:00 PM
12月13日 晚上10時
500
100K Relay Race
100公里隊際接力賽
$1800 25 Teams (隊)

* 100K racers are required to provide a proof of completing any 100K race within 27 hours in the past three years. However, considering the impact of the COVID-19 pandemic in 2019, organizers will also accept virtual race records of completing 100K within 27 hours during the same period. Moreover, they will also consider accepting finishing records from races completed before the COVID-19 pandemic in 2019. Racers in the 55-kilometer race, 14-kilometer race and 100-kilometer relay on the other hand, are not required to submit any proof of completion.
* 100公里參賽者必須出示過去三年於27小時內完成一場100公里比賽的証明。茲因2019新冠疫情,主辦單位會考慮接受過去三年間27小時內完成100公里虛擬賽記錄証明。此外,也會考慮接受2019新冠疫情前的完賽記錄証明。14公里、55公里和100公里隊際接力賽參賽者則無需出示任何完賽証明。

* Applicants may apply to any or all of the race distances as they choose but may only apply one time to each distance. Each applicant will be identified by their Hong Kong Identity Card or passport number. Submission of more than one form to the same distance by the same individual(s) is prohibited. If this occurs, all relevant applications will be rendered void.
* 每位參加者可以報名參加今屆多場比賽,但每場比賽只可遞交一份報名表格,如有重複遞交表格 (按香港身份證或護照號碼核對身分) 沒或填報資料不齊者,該參加者資格將被取消。

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For more information, please refer to the official web site: https://www.thenorthface.com.hk/TNF100-100km/
有關報名詳情,請瀏覽賽事官方網站: https://www.thenorthface.com.hk/TNF100-100km/

About The North Face®
關於The North Face®

Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the colder, the more unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra — Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product offerings are available in retailers of professional sports brands across the globe. For more information about the brand, please visit https://www.thenorthface.com.hk/ or contact us directly.

The North Face於1966年成立,是美國上市公司VF集團的重要一員,總部位於美國科羅拉多州的丹佛市內,一直致力於為戶外運動員的每一次嚴酷探險提供專業裝備。「The North Face」這個名字源自於北部更寒冷和更難以攀登的山脈。品牌標誌則來自Half Dome,一座位於美國加州Yosemite National Park(優勝美地國家公園)裡的山峰,中文名字取為「北面」,象征著最難最險的戶外探索精神。1997年,The North Face採用全新的宣傳標語「Never Stop Exploring 探索永不停止」,體現品牌的探索精神,並成為品牌最重要的座右銘。作為領導全球的戶外運動品牌,The North Face以經過專業運動員測試,適應各類戶外需求的產品,致力探索及挑戰人類潛能的極限;與此同時,品牌致力於保護戶外環境,通過各類可持續發展方案,降低人類對自然環境所產生的影響。The North Face產品於全球各地的優質專業運動零售商有售。

有關更多詳情,請瀏覽 https://www.thenorthface.com.hk/ 獲得更多品牌消息。

This press release is delivered by MSL Hong Kong on behalf of The North Face
此新聞稿由MSL Hong Kong代表The North Face發布。

For media enquires, please contact MSL Hong Kong:
傳媒垂詢,請聯絡MSL Hong Kong:
Rebecca Tam Email 電郵:rebecca.tam@mslgroup.com Tel 電話: 2804 8163
Phoebe Leung Email 電郵:phoebe.leung@mslgroup.com Tel 電話: 2804 8122
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Nature Exploration

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THE NORTH FACE X CLOT 2024 NEW COLLABORATION LAUNCH “AFTER DARK” – EXPLORING THE POLAR SNOWSCAPE FOR AURORA

22 December 2023, Hong Kong - The North Face reveals its second collaboration with pioneering streetwear label CLOT, set to launch on 1 January 2024. Following the first collaboration inspired by iridescent clouds during the golden hour, the new collection takes its cue from the mesmerizing aurora colors of the North Pole after nightfall and leverages cutting-edge