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The North Face Launches New Summit Series™ Flora Alpina Breaking Speed Barriers, Adapting to High-Altitude Environments

The North Face launches the new Summit Series™ Flora Alpina and Fall/Winter Summit Run Trail Running Collection, empowering explorers to unleash their boundless potential and conquer the mountains with ease. Born from an uncompromising spirit of exploration, the Summit Series™ includes product lines for trail running, high-altitude mountaineering, and skiing. It incorporates cutting-edge technology to provide advanced protection, helping explorers unlock their potential and push boundaries in harsh environments.

The Flora Alpina Collection is specifically designed to meet the challenges of the world's toughest ultra-trail races. With this collection, The North Face has created a range of high-performance competition gear that embodies the resilience and vitality of rare alpine wildflowers on the mountain trails. Even when facing the unpredictable conditions and technical terrain of the high alps, the collection demonstrates extreme adaptability. The new Fall/Winter Summit Run Trail Running Collection also continues to incorporate innovative technologies. Each item has been tested by professional athletes and validated by usage in real competitions, comprehensively improving performance for explorers to break through their racing limits.

The North Face 推出全新 Summit 巔峰系列™ Flora Alpina 及秋冬 Summit Run 越野跑系列,助力探索者們發揮無盡潛能,從容不迫地征服山野。Summit Series 巔峰系列™ 誕生於絕不妥協的探索精神,系列包括越野跑、高海拔攀登和滑雪三大品類產品,注入前沿科技進階防護,助力探索者們在嚴苛環境激發潛能,探索無盡。

Flora Alpina 系列專為應對世界上最艱難的超級越野賽事的挑戰而打造的。展現高山花卉的韌性與生命力,打造一系列高性能比賽裝備,正如山徑邊罕見的高山花卉般,即使面對高寒山地的多變環境和複雜地形,仍能盡顯極端適應力。全新秋冬 Summit Run 越野跑系列則繼續融入創新科技,每件單品均經過專業運動員測試及在真實比賽中驗證,全面提升性能,伴隨探索家突破競速界限。

As the brand's most advanced race-day shoe yet, The North Face Summit Series VECTIV PRO 3 launches with the new Flora Alpina Collection. The design inspiration comes from Chamonix Mont Blanc, integrating the “primrose” (primula malacoides) that inhabits the alpine region to convey resilience just like athletes display in the face of difficult competition as they constantly adapt and evolve to achieve peak performance. VECTIV PRO 3 pairs a VECTIV™1 dual-stacked carbon-fibre plate system with ultralight materials to create unparalleled propulsion, delivering a breakthrough lightweight and fast experience. The sole is also equipped with a durable 3.5mm SURFACE CTR2 rubber outsole to provide strong grip capable of easily handling various terrains. The dual-layered ultralight, nitrogen-infused DREAM foam midsole provides flexible and comfortable cushioning for runners in long-distance races.

The Summit Run Vest 10L uses a stabilised design to reduce friction and actively adjust on the move, effectively suppressing bounce and allowing runners to focus on the race. With the new side compression strap, it is convenient to adjust the vest’s tightness around the chest, making it comfortable during competition. The vest also incorporates a breathable back panel, streamlined pocket, and multi-layer storage space to improve functionality during running or training while making the vest lighter and more fitted to the body. Two 500ml soft flasks in the chest pockets make it easy for runners to replenish their energy and rehydrate while helping balance the overall load of their vest without hindrance.

作為品牌迄今為止最高階的賽事鞋款,The North Face Summit 巔峰系列 VECTIV PRO 3 雙碳野王越野跑鞋推出全新 Flora Alpina 系列。設計靈感源自於嚴寒的白朗峰霞慕尼,融入於高山棲息的報春花,好比運動員在競賽中面對險峻形勢時環境所展現的韌性,不斷適應進化,達至巔峰表現。跑鞋採用創新 VECTIV™1 雙碳板推進結構,以輕量材質打造無比的推進力,帶來突破性的輕量疾速體驗。鞋底亦採用專利 SURFACE CTRL2 耐用橡膠⼤底,配備 3.5mm 鞋齒,以強勁的抓地力輕鬆應各種地形。搭配輕量高回彈雙層 DREAM Foam 緩震中底設計,為跑手的長距離賽事提供柔韌舒適的緩震效果。

Summit 巔峰系列 Run Vest 10 越野背心採用立體穩定結構,減少摩擦和主動調節,有效抑制晃動,讓跑手更加專注賽事。配合全新側面壓縮帶設計,方便調節胸腔周圍的鬆緊度,在競賽中舒適自如。背心同時加入透氣背板、精簡的口袋設計以及多層收納空間設計,有助提升在跑步或訓練中的機能性,使背心更輕盈、更貼合身體。兩個在胸前口袋的 500 毫升軟水壺,方便跑手補充能量之外,同時有助於平衡背心的整體負重,無阻跑手突破極限。

Take your trail gear to the next level with the Summit High Trail T-Shirt. It features FlashDry-Pro™3 fabric which effectively wicks away moisture and sweat and enhances breathability to keep you dry and comfortable throughout your workouts. The design also incorporates a split hem and underarm gussets, with seam tailoring that helps reduce friction to ensure freedom of movement and prepare explorers for steep mountain trails. The Pacesetter Short is made of highly elastic, lightweight, and breathable fabric, which effectively wicks away moisture and sweat to regulate body temperature. Coupled with patented LIGHTRANGE™ sun protection, quick-drying technology, as well as ingenious multiple pockets and inner lining design ingenuity, it brings impeccable comfort.

讓你的越野裝備更上一層樓,Summit High Trail 越野短袖上衫採用 FlashDry-Pro™3 面料,有效吸濕排汗,在增強透氣性的同時,保持運動全程乾爽舒適。設計上亦加入分衩下擺和腋下裁片,接縫剪裁則有助減少摩擦,確保活動自如,為陡峭的山徑做足準備。Pacesetter 越野短褲以極具彈性的輕量高透氣面料打造,有效吸濕排汗鎖住體溫;加上專利 LIGHTRANGE™ 防曬速乾科技,以及多個口袋和內襯褲等設計巧思,帶來無可挑剔的舒適感。

The new Summit Series FW25 Summit Run is also launching in this season's popular mint green, symbolizing a vibrant and energetic attitude toward life. This collection continues to embody The North Face's innovative spirit and professional design philosophy, empowering outdoor athletes to push their limits and unlock the natural charm of the outdoors, regardless of changing weather or environments.

全新秋冬 Summit Run 越野跑系列同步以今季流行的薄荷綠色登場,寓意充滿生機與活力的生活態度,繼續詮譯 The North Face 的創新精神與專業設計理念,讓戶外運動員無論在多變天氣和環境中依然能夠繼續突破自我,釋放自然魅力。

For every step of a long and challenging journey, comfort and propulsion are non-negotiable. The North Face VECTIV Enduris 4 Shoes are meticulously crafted for long-distance trail runners. They feature a lightweight, thicker DREAM Foam midsole to enhance cushioning, ensuring continuous, flexible comfort and powerful performance over complex terrain. The new generation VECTIV 3.0 system combines a full-length TPU plate with a rocker midsole geometry, specifically designed to boost forward propulsion on the trails. The outsole features durable SURFACE CTRL rubber with 4mm lugs, providing a secure grip on loose ground conditions. The VECTIV Enduris 4 helps runners face any challenge, redefining what's possible in trail running.

在漫長挑戰的每一步,舒適與動力皆不可妥協。The North Face VECTIV Enduris 4 越野跑鞋專為長距離越野跑者匠心打造,採用輕量高回彈的 DREAM Foam 雙層超臨界發泡緩震中底,強化緩震效果,確保跑者在長距離征途中持續柔韌舒適,並於複雜地形中展現持久澎湃的表現。全新一代 VECTIV 3.0 系統結合全掌 TPU 承托板與弧形滾筒中底設計,專注提升越野推進力。鞋底以耐用的 SURFACE CTRL 橡膠搭配4mm抓地鞋齒,於鬆軟地形中穩固抓地,助跑者無懼挑戰,讓VECTIV Enduris 4 重新定義跑野的無限可能。

In unpredictable mountain environments, every challenge from the wind and rain requires a lightweight yet durable shield. The Summit Series™ Summit Superior FUTURELIGHTTM Jacket uses The North Face’s proprietary FUTURELIGHT™4 3L nanomembrane technology. This offers a combination of lightweight breathability with waterproof and windproof performance, effectively blocking rain while maintaining excellent ventilation. The jacket is also packable for easy transport, giving explorers a lightweight, comfortable, and quiet experience. This allows runners to move forward confidently, no matter the weather.

The new Summit Series™ Flora Alpina is now exclusively available at The North Face Concept Stores in K11 Art Mall. Summit Series FW25 Summit Run has also officially arrived at all The North Face stores. Join The North Face to continuously evolve and explore new dimensions of the outdoors.

Wherever you are, never stop exploring.

在多變山地環境中,每一次風雨挑戰皆需要輕巧而堅韌的守護。Summit 巔峰系列™ Superior 防水外殼外套採用 The North Face 專利的 FUTURELIGHT™4 3L納米薄膜技術,兼具輕量透氣與防水防風性能,有效阻隔雨水滲入,同時保持絕佳透氣性。外套同時能靈活收納便於攜帶,為探索者帶來輕盈、舒適且靜音的極致著感體驗,助跑者無懼風雨,穩健前行。

全新 Summit 巔峰系列™ Flora Alpina 現獨家登陸 K11 Art Mall The North Face 品牌概念店;而秋冬 Summit Run 越野跑系列亦已正式登陸各 The North Face 門市。立刻攜手 The North Face 不斷進化,探索山野新緯度。

無論身在何處,探索永不停止。

Product Information
F25 Flora Alpina

TNF x CLOT AURORA SNOW JACKET

TNF x CLOT AURORA SNOW BIB

HKD $4998.00

HKD $3998.00

TNF x CLOT 2 IN 1 HOODED FLEECE TOP

TNF x CLOT 2 IN 1 HOODED FLEECE TOP

HKD $1498.00

HKD $1498.00

TNF x CLOT AURORA SNOW JACKET

TNF x CLOT AURORA SNOW BIB

HKD $4998.00

HKD $3998.00

F25 Summit Run

Store Listing

The North Face Urban Exploration Concept Store
Shop 120B, Level 1, Pacific Place , 88 Queensway, Admiralty
Tel: 2431 0833

The North Face Exploration Concept Store
Shop 402-406, 4/F, Hysan Place, 500 Hennessy Road, Causeway Bay
Tel: 2892 1113

The North Face Concept Stores
Shop G07, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon (Exclusive for Summit Series™ Flora Alpina)
Tel: 3188 5206

Shop 505-505A, 5/F, New Town Plaza, Sha Tin
Tel: 2609 1110


分店詳情

The North Face Urban Exploration 概念店
金鐘道88號太古廣場1樓120B號舖
電話:24310833

The North Face 品牌探索概念店
銅鑼灣希慎廣場軒尼詩道500號 4樓402-406號舖
電話:28921113

The North Face 品牌概念店
尖沙咀 K11 Art Mall 地下 G07-10 及 G25 號舖 (獨家發售 Summit 巔峰系列™ Flora Alpina)
電話: 31885206

沙田新城市廣場5樓505-505A號舖
電話: 26091110


Remarks:

1. The VECTIV™ System is an integrated trail racing solution, combining a stabilizing plate (TPU or carbon-fiber plate), midsole, and outsole for enhanced propulsion, cushioning and control.
2. Surface CTRL is the new high performance rubber compound featuring unparalleled grip on wet and dry surfaces, rugged longevity and optimal ground adaptability.
3. FlashDry-Pro™: This technology offers the highest performance and is engineered to pull moisture from the skin, push it to the surface layer and then disperse it over a large area, so it can dry as quickly as possible.
4. FUTURELIGHT:Revolutionary breathable-waterproof technology by THE NORTH FACE


1. VECTIV™:VECTIV 承托板系統以及高回彈DREAM超臨界發泡中底科技,配合高性能一體式雙層承托板系統,增強在各種戶外地形上的推進力和穩定性,為使用者提供更全面的性能優勢。
2. SURFACE CTRL:全新的高性能橡膠配方不但能在乾濕地面提供無與倫比的抓地力,並且能適應多種地形。
3. FlashDry-Pro:技術令布料表面能夠導出並揮發濕氣,達至快速乾燥的性能,讓穿著者在高強度運動的過程中依然能夠保持乾爽舒適。
4. FUTURELIGHT:THE NORTH FACE 自主研發的FUTURELIGHT®新型透氣防水薄膜技術,全新科技不僅提供出色的防水性能,還能提供良好的透氣性能。同時保持柔軟舒適,耐用。


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SS25 UE August

Lights, Shadows, and Streamlined Silhouettes
光影流線美學

Lights, Shadows,
and Streamlined
Silhouettes
光影流線美學

"This collection isn’t about each piece being a
standalone design; instead, it’s built through
layers and interactions, coming together as a
cohesive and fully functional system.”

「這次的衣服並不是每一件單獨完成的設計,而是透過層層疊加、
相互作用,整體上構成了完整的功能系統。」

Naohiro Fujisaki, The North Face Urban Exploration Designer

The North Face UE 設計師 Naohiro Fujisaki(藤崎尚大)

The North Face Urban Exploration 2025 Fall Collection

UE 2025 秋季系列

"This collection isn’t about each piece being a
standalone design; instead, it’s built through layers
and interactions, coming together as a cohesive and
fully functional system.”

「這次的衣服並不是每一件單獨完成的設計,而是透過層層疊加、
相互作用,整體上構成了完整的功能系統。」

The North Face UE 設計師 Naohiro Fujisaki(藤崎尚大)

Naohiro Fujisaki, The North Face Urban Exploration Designer

The North Face Urban Exploration 2025 Fall Collection

UE 2025 秋季系列

The M DENIM HYBRID JACKET features a
loose silhouette cut, paired with matching M
TRIPLE SIDE SEAM DENIM PANTS for a
layered look.

Wear the M DENIM MODULAR VEST on top,
which includes detachable three-dimensional
pockets that can be converted into a crossbody
bag anytime, to add storage space and enjoy a
perfect fusion of functional design and
practicality.

男士牛仔拼接外套以寬鬆的輪廓剪裁呈現,搭
配同款牛仔長褲,打造疊穿層次風格。

外搭模組化牛仔馬甲,更附可拆卸的立體口袋,
隨時隨地變成斜孭袋,增添收納空間,凸顯機
能設計巧思與實用的完美結合。

M DENIM HYBRID JACKET

牛仔拼接外套

HKD 2,898

M DENIM MODULAR VEST

模組化牛仔馬甲

HKD 1,998

M EVD SS LOGO TEE

重磅純棉短袖T恤

HKD 528

M TRIPLE SIDE SEAM DENIM PANTS

休閒寬鬆牛仔長褲

HKD 1,598

M DENIM HYBRID JACKET

牛仔拼接外套

HKD 2,898

M DENIM MODULAR VEST

模組化牛仔馬甲

HKD 1,998

M EVD SS LOGO TEE

重磅純棉短袖T恤

HKD 528

M TRIPLE SIDE SEAM DENIM PANTS

休閒寬鬆牛仔長褲

HKD 1,598

The W MODULAR DENIM JACKET, with its A-line
silhouette and vintage-inspired shoulder design,
easily captures a retro style aesthetic.

Wearing it with the W MODULAR CROPPED DENIM
VEST and W FLARED DENIM MAXI SKIRT unlocks
a vintage denim vibe for versatile urban looks.

以 A 字輪廓與肩部復古靈感設計的女士模組化牛
仔外套,輕鬆拿捏復古風格。

外搭女士短款牛仔背心,下裝搭配女士喇叭牛仔
長裙,一鍵解鎖復古牛仔風格,自由塑造都市多元
造型。

W MODULAR DENIM JACKET

模組化牛仔外套

HKD 2,898

W MODULAR CROPPED DENIM VEST

短款牛仔背心

HKD 1,998

W RELAXED LOGO SS TEE

重磅純棉短袖T恤

HKD 528

W FLARED DENIM MAXI SKIRT

喇叭牛仔長裙

HKD 1,998

W MODULAR DENIM JACKET

模組化牛仔外套

HKD 2,898

W MODULAR CROPPED DENIM VEST

短款牛仔背心

HKD 1,998

W RELAXED LOGO SS TEE

重磅純棉短袖T恤

HKD 528

W FLARED DENIM MAXI SKIRT

喇叭牛仔長裙

HKD 1,998

M LAYERED MOUNT HARDSHELL JACKET
adopts vintage seam lines for added layering
possibilities and is constructed with DRYVENT
waterproof fabric to guard every step of urban
exploration in all weather conditions.

Paired with M LS PULLOVER SHIRT and M
CARGOTROUSERS, it easily adapts to the city’s
changing scenes, balancing function and style.

男士硬殼外套則採用復古裁線剪裁,增加層次
感,配備 DRYVENT 防水面料,全天候守護
都市探索的每一步。

搭配男士套頭衫工裝長褲,輕鬆應對城市多
變場景,兼顧功能性與型格。

M LAYERED MOUNT HARDSHELL JACKET

男士硬殼外套

HKD 4,498

M LS PULLOVER SHIRT

套頭衫

HKD 1,998

M CARGO TROUSERS

工裝長褲

HKD 1,798

HEDGEHOG 06 RVST GORE-TEX

刺蝟06徒步鞋

HKD 1,498

M LAYERED MOUNT HARDSHELL JACKET

男士硬殼外套

HKD 4,498

M LS PULLOVER SHIRT

套頭衫

HKD 1,998

M CARGO TROUSERS

工裝長褲

HKD 1,798

HEDGEHOG 06 RVST GORE-TEX

刺蝟06徒步鞋

HKD 1,498

The W FEMININE DRYVENT HARDSHELL JACKET
merges structured sleeves and drop-shoulder cuts,
while the W HYBRID SWEATSHIRT features
innovative fabric piecing patterns and multiple pocket
design details.

Complemented by the  W URBAN EXPLORER
CASUAL PANTS in a loose fit enables a free flowing
style that expresses unique personality.

女士防水硬殼外套則結合寬挺衣袖及落肩剪裁;內
搭女款拼色長袖衫,採用創新布料拼接,同時加入
多個口袋設計 巧思。

下裝搭配女裝休閒長褲,同樣採用寬鬆版型,讓你
隨心搭配,展現獨特風格。

W FEMININE DRYVENT HARDSHELL JACKET

防水硬殼外套

HKD 3,598

W HYBRID SWEATSHIRT

拼色長袖衫

HKD 1,398

W URBAN EXPLORER CASUAL PANTS

休閒長褲

HKD 1,298

HEDGEHOG 06 RVST GORE-TEX

刺蝟06徒步鞋

HKD 1,498

W FEMININE DRYVENT HARDSHELL JACKET

防水硬殼外套

HKD 3,598

W HYBRID SWEATSHIRT

拼色長袖衫

HKD 1,398

W URBAN EXPLORER CASUAL PANTS

休閒長褲

HKD 1,298

HEDGEHOG 06 RVST GORE-TEX

刺蝟06徒步鞋

HKD 1,498

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SS25 UE JULY

Moving like the wind.
形影如風

Moving like the wind.
形影如風

Move with the wind, fearlessly forward.
As the winds rise, so does urban evolution.

伺風而動,無畏前行 。
風起雲湧,都市進化 。

The North Face Urban Exploration Spring/Summer
2025 collection

UE 2025春夏系列

Move with the wind, fearlessly forward.
As the winds rise, so does urban evolution.

伺風而動,無畏前行。
風起雲湧,都市進化。

The North Face Urban Exploration Spring/Summer
2025 collection

UE 2025春夏系列

M TWO-LAYER SHELL JACKET perfects the details by
combining a multi-pocket vest outer layer with a
long-sleeved zipper jacket liner.

男士二合一防水衝鋒衣雙層穿搭結構,採用超輕量2.5層防
水面料,外層加入多口袋馬甲設計,內層則為長袖拉鍊外
套,層次感展現型格張力 。

M 2 IN 1 LW HARDSHELL JACKET

二合一防水衝鋒衣

HKD 4,998

M MOUNTAIN SS TEE GRAPHIC TEE

山地文字短袖T恤

HKD 598

M LIGHTWEIGHT SUMMER SHORTS

輕便夏季短褲

HKD 1,098

M 2 IN 1 LW HARDSHELL JACKET

二合一防水衝鋒衣

HKD 4,998

M MOUNTAIN SS TEE GRAPHIC TEE

山地文字短袖T恤

HKD 598

M LIGHTWEIGHT SUMMER SHORTS

輕便夏季短褲

HKD 1,098

Made of semi-transparent checkered fabric, W PONCHO
JACKET features DWR water-repellent technology
combined with a left shoulder flap accent for added flair.

Pair it with the W LIGHTWEIGHT SS TEE and W WOVEN
CASUAL PANTS which easily transition from wide-leg to
barrel-leg silhouettes to meet your everyday needs.

採用 DWR 防潑水科技的女士斗篷外套,全身均採用半透明格
紋面料,左肩配有額外面料增加層次感。

搭配女士輕便短袖T恤女士梭織休閒褲,褲子下擺能隨意調
節成闊腿褲型或木桶褲型,讓你自由切換迎合穿著需求。

W PONCHO JACKET

斗篷外套

HKD 1,698

W LIGHTWEIGHT SS TEE

輕便短袖T恤

HKD 698

W WOVEN CASUAL PANT

梭織休閒褲

HKD 1,298

W PONCHO JACKET

斗篷外套

HKD 1,698

W LIGHTWEIGHT SS TEE

輕便短袖T恤

HKD 698

W WOVEN CASUAL PANT

梭織休閒褲

HKD 1,298

The M MOUNTAIN SS GRAPHIC TEE with a fun
color-shifting pattern that fully reveals itself once
exposed to water, as well as the M LIGHTWEIGHT
SUMMER SHORTS infused with WINDWALL®
water-repellent technology.

男士山地文字短袖T恤,前後印有遇水後會變色並顯示
完整圖案的印花;下身可搭配男士輕便夏季短褲,配上
WINDWALL® 防潑水實用主義,完美演繹夏日機能風穿
搭。

M 2 IN 1 LW HARDSHELL JACKET

二合一防水衝鋒衣

HKD 4,998

M MOUNTAIN SS TEE GRAPHIC TEE

山地文字短袖T恤

HKD 598

M LIGHTWEIGHT SUMMER SHORTS

輕便夏季短褲

HKD 1,098

M OFFTRAIL HIKE GORE-TEX

防水透氣徒步鞋

HKD 1,398

M 2 IN 1 LW HARDSHELL JACKET

二合一防水衝鋒衣

HKD 4,998

M MOUNTAIN SS TEE GRAPHIC TEE

山地文字短袖T恤

HKD 598

M LIGHTWEIGHT SUMMER SHORTS

輕便夏季短褲

HKD 1,098

M OFFTRAIL HIKE GORE-TEX

防水透氣徒步鞋

HKD 1,398

The W LTWT POCKET SHORTS crafted in light
and flowy plaid fabric, as well as a versatile
three-piece outer skirt that is easily styled in an
array of different looks.

女士雙層口袋褲裙,輕薄飄逸的格紋面料,加上外層三
片式半截裙設計,盡顯可塑性,滿足多樣穿搭。

W PONCHO JACKET

斗篷外套

HKD 1,698

W RELAX LOGO SS TEE

城市休閒短袖T恤

HKD 498

W LTWT POCKET SHORTS

雙層口袋褲裙

HKD 1,298

W OFFTRAIL HIKE GORE-TEX

防水透氣徒步鞋

HKD 1,398

W PONCHO JACKET

斗篷外套

HKD 1,698

W RELAX LOGO SS TEE

城市休閒短袖T恤

HKD 498

W LTWT POCKET SHORTS

雙層口袋褲裙

HKD 1,298

W OFFTRAIL HIKE GORE-TEX

防水透氣徒步鞋

HKD 1,398

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The North Face Unveils New Urban Exploration Concept Store at Pacifi c Place, Hong Kong – Embarks on a Journey with the 2025 Spring/Summer Collection to Trace the Winds and Paths of Summer

The North Face Urban Exploration Concept Store has newly opened at Pacific Place, Admiralty. Inspired by The North Face's iconic 2-Meter Dome Tent, the new store seamlessly integrates the brand's classic outdoor elements into the fast-paced rhythm of urban life. It creates a unique space that combines outdoor exploration and futuristic aesthetics, comprehensively upgrading both the design concept and store visual merchandising to offer urban explorers a brand-new shopping experience.

The North Face Urban Exploration 概念店於金鐘太古廣場隆重開幕,新店以 The North Face 標誌性 2 米高圓頂帳篷為設計靈感,將品牌的經典戶外元素完美融入城市急速的生活節奏,打造兼具戶外探索及未來感的獨特空間,全面升級設計概念及店舖視覺陳列,為各位都市探索者帶來全新的購物體驗。

The newly designed Urban Exploration Concept Store encourages explorers to uncover hidden gems in the city while creating a space that connects emotionally. It brings together the Urban Exploration, Outdoor, and Summit Series, offering a one-stop retail experience.

Urban Exploration 概念店全新設計概念鼓勵探索者發掘城市隱藏脈絡中的秘密之餘,更希望營造情感共鳴和聯繫的購物空間,同時集合品牌 Urban Exploration、戶外單品、以及 Summit 巔峰系列,為消費者提供一站式零售體驗。

The new store features a minimalist gray and white color palette, with soft lighting designed to simulate natural light, creating a comfortable atmosphere and an immersive shopping environment. Tent-like barriers are erected along the interior walls, with tent poles running through the entire display space. An outdoor-style shoe wall showcases the latest items, to evoke explorers' yearning for urban adventure. The store also features a sofa chair inspired by The North Face’s Iconic Duffel Bag, providing a space for fashion-forward city explorers to unwind while comfortably browsing the latest items.

新店以簡約的灰白色系為主調,柔和的燈光設計模擬自然光影,營造舒適的氛圍並打造沉浸式的購物空間。內牆亦豎起帳篷作屏障,以帳桿貫穿整個陳列空間,並設有充滿戶外風格的鞋牆展示最新單品,結合都市機能風,喚起探索者對城市探索的嚮往。店內更擺設以 The North Face 經典單品 Duffel Bag 為設計靈感的沙發椅子,為一眾熱愛城市探索和充滿時尚觸覺的客人提供交流的空間,同時讓客人更舒適地瀏覽最新單品。

The Urban Exploration series will continue empowering explorers to traverse the city in functional and fashionable outfi ts and embark on a free-spirited "Never Stop Exploring" journey through its stylish designs. The latest North Face Urban Exploration campaign is also launching at the Pacifi c Place bus station, accompanying explorers through every step of their journey. To celebrate the opening of the The North Face Urban Exploration Concept Store, customers who visit the new store at Shop 120B on Level 1 Pacifi c Place and spend HK$2,300 or more will receive a special edition phone lanyard. New members who register or follow the offi cial @thenorthface_ue Instagram will also receive a free gift, available while supplies last.

Urban Exploration 系列將繼續透過其功能性與時尚兼備的設計,讓各位探索者身穿具機能感的穿搭遊歷都市,以率性的姿態踏上「Never Stop Exploring」的全新旅程。The North Face Urban Exploration 最新形象廣告更登陸太古廣場巴士站,讓城市探索延伸到戶外,伴隨你探索的每一步。為慶祝新店開幕,即日起到訪金鐘太古廣場一樓120B 新店,購物滿港幣$2,300 即可獲贈特別版手機掛繩乙條,新會員註冊或關注 @thenorthface_ue 官方 Instagram 亦將獲贈免費禮品,禮品數量有限,送完即止。

About The North Face Urban Exploration

The North Face Urban Exploration provides a way for city explorers to express themselves freely. Drawing from the brand's outdoor heritage and classic products, The North Face UE combines cutting-edge design with high-quality functional fabrics, embodying the brand concept of "Never Stop Exploring." It enhances urban living through functionality, empowering explorers with limitless inspiration and strength. No matter how variable the weather or environment in the city, this boundaryless gear allows for eff ortless movement through urban spaces.

關於 The North Face Urban Exploration

秉持著「Never Stop Exploring」(永不停止探索)的品牌精神,The North Face Urban Exploration象徵對宇宙萬物無止盡的尋找,追求與好奇。 這條 The North Face 旗下的高機能時尚支線融合了創新的設計元素、豐富的細節和高端機能性物料,以一變來應對繁華鬧市的萬變。

About The North Face®

Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra—Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product off erings are available in retailers of professional sports brands across the globe.

For more details, please visit https://www.thenorthface.com.hk or contact us for more brand news.

關於 The North Face®

The North Face 於 1966 年成立,是美國上市公司 VF 集團的重要一員,總部位於美國科羅拉多州的丹佛市內,一直致力於為戶外運動員的每一次嚴酷探險提供專業裝備。 「The North Face」這個名字源自於北部更寒冷和更難以攀登的山脈。品牌標誌則來自 Half Dome,一座位於美國加州Yosemite National Park(優勝美地國家公園)裡的山峰,中文名字取為「北面」,象徵著更難更險的戶外探索精神。 1997年,The North Face 採用全新的宣傳標語 “Never Stop Exploring 探索永不停止”,體現品牌的探索精神,並成為品牌最重要的座右銘。身為領導全球的戶外運動品牌,The North Face 經過專業運動員測試,適應各類戶外需求的產品,致力於探索及挑戰人類潛能的極限;同時,品牌致力於保護戶外環境,透過各類永續發展方案,降低人類對自然環境所產生的影響。 The North Face 產品於全球各地的優質專業運動零售商有售。

如需更多詳情,請瀏覽 https://www.thenorthface.com.hk 或聯絡我們以獲得更多品牌訊息。


XPLR PASS member registration:Click to register

The Urban Exploration series will continue empowering explorers to traverse the city in functional and fashionable outfits and embark on a free-spirited "Never Stop Exploring journey through its stylish designs. The latest North Face Urban Exploration campaign is also launching at the Pacific Place bus station, accompanying explorers through every step of their journey. To celebrate the opening of the The North Face Urban Exploration Concept Store, customers who visit the new store at Shop 120B on Level 1 Pacific Place and spend HK$2,300 or more will receive a special edition phone lanyard. New members who register or follow the official @thenorthface_ue Instagram will also receive a free gift, available while supplies last.

註冊成為XPLR PASS會員:點此報名

Urban Exploration 系列將繼續透過其功能性與時尚兼備的設計,讓各位探索者身穿具機能感的穿搭遊歷都市,以率性的姿態踏上「Never Stop Exploring」的全新旅程。The North Face Urban Exploration 最新形象廣告更登陸太古廣場巴士站,讓城市探索延伸到戶外,伴隨你探索的每一步。 為慶祝新店開幕,即日起到訪金鐘太古廣場一樓120B 新店,購物滿港幣$2,300 即可獲贈特別版手 機掛繩乙條,新會員註冊或關注 @thenorthface_ue 官方 Instagram 亦將獲贈免費禮品,禮品數量有 限,送完即止。

Store Listing

The North Face Urban Exploration Concept Store
Shop 120B, Level 1, Pacific Place , 88 Queensway, Admiralty
Tel: 2431 0833

The North Face Exploration Concept Store
Shop 402-406, 4/F, Hysan Place, 500 Hennessy Road, Causeway Bay
Tel: 2892 1113

The North Face Concept Stores
Shop G07, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
Tel: 3188 5206

Shop 505-505A, 5/F, New Town Plaza, Sha Tin
Tel: 2609 1110


分店詳情

The North Face Urban Exploration 概念店
金鐘道88號太古廣場1樓120B號舖
電話:24310833

The North Face 品牌探索概念店
銅鑼灣希慎廣場軒尼詩道500號 4樓402-406號舖
電話:28921113

The North Face 品牌概念店
尖沙咀 K11 Art Mall 地下 G07, 10 及 G25 號舖
電話: 31885206

沙田新城市廣場5樓505-505A號舖
電話: 26091110


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TRAIL RUNNING SHOES

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UE Designer_Naohiri Fujisaki

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UE Designer_Hans Chyi

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The North Face Urban Exploration Spring/Summer 2025 Collection

Launches First Capsule Collection with Japanese Independent Designer Naohiro Fujisaki
Featuring Immersive Art Installation by Artist Oscar Wang at Pacific Place

The North Face 首度與日本獨立設計師藤崎尚大合作
推出 Urban Exploration 2025 春夏系列都市進化的全新章節
由藝術家王令塵打造期間限定沉浸式藝術裝置 登陸太古廣場

The North Face, in its first-ever launches the first capsule collection with Japanese independent designer Naohiro Fujisaki, extending its Urban Exploration SS25 theme of "Urban Evolution". Reinterpreting classic The North Face ICON pieces, while incorporating functional style with urban aesthetics and adding pops of color, the collection breaks away from traditional outdoor gear imagery to offer a new vision for boundaryless urban exploration and encourage explorers to see the city from a fresh perspective. The North Face has also partnered with artist Oscar Wang to create a physical representation of this new campaign. The "Blurred Border" immersive art installation, launching during Hong Kong Art Week, invites visitors to transcend traditional perspectives on exploration in a multisensory missive celebrating both The North Face and Hong Kong Culture.

"Blurred Border" Art Installation by Oscar Wang Lands in Hong Kong:
An Immersive Sensory Experience Bridging the City and Nature



The North Face 首度與日本獨立設計師藤崎尚大合作,延續 Urban Exploration 2025 春季主題「都市進化 Urban Evolution」,推出全新膠囊系列,鼓勵探索者以全新視覺探視這座城市。系列重新演繹 The North Face 經典 ICON 單品,融合機能風格設計及都市審美,加入色彩點綴,打破傳統既有戶外裝備形象,為無邊界的城市探索提供全新的視野。The North Face 更邀請到藝術家王令塵合作,以Blurred Border 為靈感設計藝術裝置,打造「Blurred Border」沉浸式藝術裝置,於香港藝術周邀請大家穿透傳統視野及邊界,打破重力的邊界。

王令塵「Blurred Border」藝術裝置空降香港 融合城市山海打造感官漂浮之旅

為慶祝全新 Urban Exploration 2025 春夏季系列正式推出,The North Face 聯同藝術家王令塵共同打造「Blurred Border」沉浸式藝術裝置, 引領大家一同踏進城市與大自然之間越趨模糊的界線,重新詮釋現代探索的概念。

Featuring The North Face's iconic 2-metre dome tent, Wang's installation deliberately integrates Hong Kong's distinctive topography and seamlessly blends local urban street elements with natural landscapes. These intricate details pay homage to the city's unique cultural heritage, while the dome symbolizes limitless possibilities for exploration.

As visitors approach the tent, they will be able to hear environmental sounds corresponding to nearby Hong Kong cultural patterns, such as cha chaan tengs, streets, and the subway, creating a seamless integration of urban and natural elements. Once inside the tent, visitors can feel a soft breeze, while images of the sky projected on the ground and reflected in mirrors create a floating sensation, which is captured in a photograph at the peak of their jump. The tent's interior, with its inverted sky and ground, generates a weightless and ethereal atmosphere, highlighting the collection's key design features.

藝術裝置以 The North Face 經典 2 米高圓頂帳篷為基礎,王令塵在設計整個藝術裝置時,特意加入香港獨特的人工山丘地貌,並融合本地城市街道元素與自然景觀,以精巧的細節向城市獨特的文化遺產致敬,而空靈穹頂則象徵無限探索可能。

隨著訪客沿藍色虛線進入裝置區域時,就能聽到與香港文化模式相對應的環境聲音,如茶餐廳、街道和鐵路,營造城市與自然元素的無縫融合;甫踏進入帳篷便會感受到微風吹動,此時地面上投射的天空影像和鏡面反射營造出漂浮感,並在跳躍至高點時捕捉動態瞬間。帳篷內部將天空與大地反轉營造失重空靈感,突顯系列的設計特點。

During the exhibition period, The North Face is offering exclusive privileges to XPLR PASS members. By simply sharing event content on social media, members can receive a limited-edition instant film photo and more exploration rewards*.

*Terms and conditions apply.

Register as a XPLR PASS member:Click to register

展覽期間,The North Face 亦特意為 XPLR PASS 探索通會員推出專享獨家禮遇,誠邀你蒞臨The North Face 期間概念店,率先探索 Naohiro Fujisaki 藤崎尚大的春夏季系列。會員只需於社交媒體分享活動內容,即獲限量即影即有乙張及更多探索獎賞*。

*活動受條款及細則約束

註冊成為 XPLR PASS 會員:點此註冊

The North Face launches the first capsule collection with Naohiro Fujisaki redefining the landscape of functional fashion

The North Face 與日系機能風領軍人藤崎尚大首度聯乘 創新演繹機能時尚

The SS25 collection introduces a limited-edition designer range curated by Naohiro Fujisaki. In celebration of the launch of the Urban Exploration SS25 capsule collection, The North Face and multidisciplinary artist Oscar Wang unveil "Blurred Border" — an immersive art installation that reimagines exploration in the modern age, leading viewers to explore the blurring lines between cities and nature.

Building on The North Face's iconic outdoor classics, the new looks blend urban aesthetics with unique design ingenuity, balancing function and style to unleash the boundless potential of functional aesthetics.

是次春夏季系列單品誠邀日本獨立設計師藤崎尚大Naohiro Fujisaki 主理,共同推出首個限定設計師系列。系列以 The North Face 家喻戶曉的經典戶外單品為基礎,融合都市美感與不同設計巧思,兼顧功能與時尚的同時,綻放機能美學的無限可能。

Under Fujisaki's direction, the SS25 collection reimagines classic silhouettes like the Himalayan Suit, Hard Shell Mountain Jacket, and Denali Jacket, featuring signature elements from The North Face's iconic pieces in both the cuts and intricate details. Select items offer versatile styling with detachable components that can be worn independently. Thoughtful design details, including large pockets, multiple zippers, and tailored cuts, combined with DryVent fabric treated with a DWR water-repellent finish, ensure durability and functionality, providing urban explorers with a lightweight and comfortable wearing experience. Fujisaki also drew inspiration for the color palette from classic industrial design, accentuating the collection with vibrant orange hues.

To complement the collection, The North Face has released a series of campaign visuals, following the designer as he captures the vibrant essence of Tokyo with a camera. These visuals showcase the collection's ability to seamlessly transition through the city, embodying a journey of inspired evolution.

在藤崎尚大的操刀下,系列重新演繹喜馬拉雅連身衣、硬殼衝鋒衣、Denali等經典版型,無論是裁片或是細節都能找到 The North Face 經典單品熟悉的身影。部分單品可透過拉鍊分拆作獨立穿著,實現多變造型。配合大口袋、多拉鍊及裁切細節巧思,加上經 DWR 防潑水處理1 的 DryVent2 布料,確保其耐用性及功能性,為都市探索者提供輕便舒適的穿著體驗。藤崎尚大亦從經典工業設計中汲取用色靈感上,以充滿生機的橙色作點綴。

品牌更為本次合作推出一系列形象大片,跟隨藤崎尚大,用相機捕捉東京充滿活力的一面,同時展現系列單品自由穿梭城市,開展靈感進化之旅。

¹DRYVENT:DryVent™ fabrics are engineered to be fully waterproof, windproof and breathable. The outer face of the textile is treated with a durable water repellant finish that helps form droplets and repel water from the surface.
²DWR: DWR is a lightweight fabric that is water-repelling and water-resistant which blocks moisture on the fabric surface while offering high breathability. It also provides quick drying to keep the fabric clean.

¹DWR: 水分子滲透面料的防線。主要功能是將水分阻截在面料表面,且這種處理會增強面料的透氣性。在加快其乾燥速度的同時,能有效阻塵阻油,保持衣物表面潔淨。
²DRYVENT:全壓膠外套,防水、排濕、耐磨三效合一,確保其耐用性及功能性的同時,保持舒適透氣功能,且具有良好的防風性能。


The North Face "Blurred Border" Immersive Art Installation Pop-Up
Date: 22 - 30 March, 2025
Location: Level 1, Pacific Place, 88 Queensway, Admiralty, Hong Kong
Exhibition Hours: 11am - 8pm (Free entry)

Witness the fusion of Japanese design and The North Face's iconic style in this latest collection. The North Face Urban Exploration SS25 capsule collection** is now available at The North Face Concept Stores and Exploration Concept Store.

**All products are not sold in Japan and Korea.

The North Face「Blurred Border」期間限定沉浸式藝術裝置
日期:2025 年 3 月 22 日 - 30日
地點:香港金鐘道88號太古廣場一樓
展覽時間:上午 11 時至晚上 8 時(免費開放予公眾)

The North Face Urban Exploration 2025 春夏季系列「都市進化」**現已正式登陸全港 The North Face 品牌概念店及 Urban Exploration 品牌探索概念店。

**所有產品不適用於日本及韓國。



Wherever you are, never stop exploring.
無論身在何處,探索永不停止。

@thenorthface_ue
@mroscarwang
@naohirofujisaki
#TheNorthFaceHK
#UrbanExplorationTNF
#NeverStopExploring
#UrbanEvolution
#BlurredBorder



About Oscar Wang

Multidisciplinary Artist Founder, Open Work Studio Oscar Wang (b. 1990) is a multidisciplinary artist based in Shanghai. Growing up between China and abroad, he graduated from Chelsea College of Art and Design with a degree in interior spatial design. Believing in the five senses of humans as the most primal means of perception and emotional expression, Oscar aims to integrate traditional philosophies and aesthetics with contemporary life. Seeing the 'sixth sense' as the inspiration behind all human creativity, he focuses on delivering creative projects that resonate with the next generation of cultural connoisseurs from Asia and beyond.


關於 Oscar Wang 王令塵

王令塵是一位多元跨領域藝術家,現居上海,畢業於切爾西藝術與設計學院,生於東方家庭,從小浸潤海內外多種文化,擁有國際背景的他在多元文創意圖中自由探索。他相信人類的五種感官是感知和情感表達的最原始手段,並希望將傳統哲學和美學與當代生活相結合。

他將“第六感”視為人類背後一切創造力的靈感之源,因此他致力於用跨界藝術創造新的美學,喚起觀眾對感知和氛圍的關注和思考,推出激發新一代文化鑒賞家共鳴的創意項目。




About Naohiro Fujisaki

With the concept of "clothes as a tool," Naohiro Fujisaki founded meanswhile in Autumn/Winter of 2014 after years of working at various fashion houses. He has received numerous accolades, including the Tokyo New Designer Fashion Grand Prix in the professional category and the Tokyo Fashion Award, and is renowned for his forward-thinking vision and masterful craftsmanship that combines design and functionality. He holds a prominent position in Japanese menswear and enjoys international acclaim for his distinctive style.

Fujisaki has had a lifelong curiosity about the outdoors, with a passion for mountaineering and camping, and frequently draws inspiration from nature. During his childhood, he enjoyed dismantling small objects, initially focusing on putting them back together "correctly," but later discovering that creating "incorrect" new forms was more exciting. This spirit of exploration is integral to his design philosophy, as he continuously experiments with reassembly and innovation, exploring limitless possibilities.


關於藤崎尚大

出身藝術世家的日本設計師藤崎尚大(Naohiro Fujisaki)秉持「衣服不僅僅是一件衣服,還是一種工具」的設計理念,在多家時裝公司累積多年經驗後,於2014年秋冬創立時裝品牌 meanswhile。他曾榮獲「東京新人設計師時裝大獎」、「東京時尚大獎」等多項殊榮,以其前瞻性的視野和兼具設計感與功能性的精湛技藝而聞名,在日本男裝界擁有極高聲望,更以獨樹一幟的風格享譽國際時尚圈。藤崎尚大自小對戶外世界充滿好奇,熱愛登山露營,在大自然的懷抱中汲取靈感。童年時期,他喜歡拆解身邊的小物件,從最初執著於「正確」地將其還原,到後來發現創造出「錯誤」的新形態反而更令人興奮,這種探索精神也貫穿於他的設計理念之中,不斷嘗試重組與創新,發掘無限可能。



Store Listing

The North Face Urban Exploration Concept Store
Shop 122, Level 1, Pacific Place , 88 Queensway, Admiralty
Tel: 2431 0833

The North Face Exploration Concept Store
Shop 402-406, 4/F, Hysan Place, 500 Hennessy Road, Causeway Bay
Tel: 2892 1113

The North Face Concept Stores
Shop G07, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
Tel: 3188 5206

Shop 505-505A, 5/F, New Town Plaza, Sha Tin
Tel: 2609 1110


分店詳情

The North Face Urban Exploration 概念店
金鐘道88號太古廣場1樓122號舖
電話:24310833

The North Face 品牌探索概念店
銅鑼灣希慎廣場軒尼詩道500號 4樓402-406號舖
電話:28921113

The North Face 品牌概念店
尖沙咀 K11 Art Mall 地下 G07, 10 及 G25 號舖
電話: 31885206

沙田新城市廣場5樓505-505A號舖
電話: 26091110


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Celebrate 30 Years of Adventure at The North Face HIMALAYAN PARKA 30th Anniversary Exhibition in K11 Art Mall

Introducing the 30th Anniversary Himalayan Parka, showcasing exquisite craftsmanship and cold-resistance capabilities
Over the years, the classic Himalayan Parka has accompanied many world-renowned mountaineers, including Peter Athans, Kit DesLauriers, and Jimmy Chin, as they overcame challenges and reached new heights. To celebrate the 30th anniversary of the jacket, the brand has drawn inspiration from the original 1994 design and created the HIMALAYAN PARKA 30 ANNIVERSARY PARKA Collection. The jackets are elevated with the know-how and improvements from the past 30 years, providing comprehensive protection for explorers on their journeys from the mountains to the city, while paying homage to their never-give-up spirit.

喜馬拉雅羽絨外套三十周年紀念版別注登場 精湛工藝全方位提升禦寒機能
The North Face 經典喜馬拉雅羽絨外套自 1994 年推出至今,陪伴過不少享譽國際的傳奇登山者如 Peter Athans、 Kit DesLauriers、金國威等跨越挑戰,登上高峰。為慶祝 The North Face 經典喜馬拉雅羽絨外套(HIMALAYAN PARKA)誕生三十周年,品牌從 1994 年經典款式汲取靈感,經過重新設計與全面改良,推出一系列全新 2024 喜馬拉雅羽絨外套三十周年紀念版,透過精湛工藝打造出眾的禦寒裝備,為探索者從山野到城市的旅途提供全方位防護,致敬三十年的輝煌歷程。

The 30ᵗʰ Anniversary Parka features lofty RDS¹ certified 600-fill goose down for warmth and exceptional compressibility. It has also undergone DWR² water-repellent treatment, providing excellent cold resistance and protection. With the limited-edition logo embroidered on the chest, the overall design reimagines the classic, effortlessly enhancing outdoor exploration while embodying extraordinary style.

30周年紀念款以限定版 LOGO 為設計主軸,採用 600 RDS¹認證羽絨填充,提供高效的保暖性能和出色的壓縮性,方便收納,並搭配 DWR²防潑水處理,賦予卓越的抗寒與防護性能,重新演繹經典裝備,輕鬆駕馭戶外探索,以及非凡時尚潮流格調。

¹RDS (Responsible Down Standard) independently certifies animal welfare practices in down and feather production, tracking down the certified down from farm to final product.
²DWR is a lightweight fabric that is water-repelling and water-resistant which blocks moisture on the fabric surface while offering high breathability. It also provides quick drying to keep the fabric clean.

¹RDS甄選羽絨天然,可追溯每一朵羽絨起源,高效阻隔冷空氣。
²DWR: 水分子滲透物料的防線。主要功能是將水分阻截在物料表面,且這種處理會增強物料的透氣性。在加快其干燥速度的同時,能有效阻塵阻油,保持衣物表面潔淨。

A 4-meter-high giant Himalayan Explorer makes a surprise appearance in Tsim Sha Tsui K11 Art Mall, offering members exclusive benefits

4 米高巨型喜馬拉雅探險家驚喜現身尖沙咀 會員專享多項精彩限定禮遇

To invite explorers to delve into the 30-year history of the Himalayan Parka, The North Face is holding The North Face HIMALAYAN PARKA 30ᵗʰ Anniversary Exhibition at the K11 Art Mall Piazza in Tsim Sha Tsui from 3‒10 November, showcasing the craftsmanship and making of the iconic jacket. The exhibition also features various exciting workshops and activities, inviting everyone to embark on the journey of "Finding the Himalayan Explorer"!

The North Face will transform the K11 Art Mall Piazza into a base camp for the Himalayas, creating an immersive experience for the public to soak in the “never stop exploring” spirit. Upon entering the piazza, visitors will see an eye-catching light-box of the brand logo, lighting up the whole base camp. Camping tents and artificial snow piles will be spread out to create an icy atmosphere, surrounding the 4-meter-high inflatable Himalayan explorer figure as the main attraction and photo spot. Following the snow, visitors will find a timeline showcasing the different milestones of the Himalayan Parka over the span of 30 years, leading up to the latest 2024 Himalayan 30ᵗʰ Anniversary Parka.

During the exhibition, The North Face will offer exclusive benefits for XPLR PASS members. Current selected XPLR PASS members can receive early registration access to attend the The North Face HIMALAYAN PARKA 30th Anniversary Exhibition, as well as participate in a workshop to create their own "Himalayan Explorer" keychain with eco-friendly materials. Registration is on a first-come-first-served basis.

From 3‒10 November, those who visit The North Face HIMALAYAN PARKA 30ᵗʰ Anniversary Exhibition and register as an XPLR PASS member on-site or purchase HKD$1,800 or above can register to join the "Himalayan Explorer" keychain workshop and have the opportunity to win a prize from the claw machine, such as the HIMALAYAN PARKA multifunctional pouch and more! Supplies are limited and available while stocks last.

為慶祝喜馬拉雅羽絨推出至今 30 周年,The North Face 將於 11 月 3 日至 10 日於尖沙咀 K11 Art Mall Piazza 露天廣場舉行The North Face HIMALAYAN PARKA 30ᵗʰ 期間限定展覽,讓更多探索者了解喜馬拉雅羽絨外套的歷史,並帶來多項精彩體驗,邀請大家一起展開「尋找喜馬拉雅探險家」的冒險旅程!

為讓大家能夠感受經典喜馬拉雅羽絨外套所象徵的冒險精神,The North Face 將K11 Art Mall Piazza 露天廣場化身成喜馬拉雅山基地營,甫踏入 Piazza 露天廣場便會見到大型 The North Face 品牌標誌燈箱,現場以露營帳篷及仿雪堆營造出冰山氛圍,而展覽正中間則設置一座 4 米高的巨型身穿經典喜馬拉雅羽絨的探險家充氣公仔作為亮點,免費開放予公眾拍照打卡。此外,沿著雪堆亦可看到喜馬拉雅羽絨外套過去 30 年的發展里程碑,並展示出全新 2024 喜馬拉雅羽絨外套三十周年紀念版,讓大眾能夠親身感受 The North Face 永不停止的探索精神。

展覽期間,The North Face 亦特意為 XPLR PASS 探索通會員推出專享獨家禮遇。XPLR PASS 探索通現有特選會員可優先登記出席 The North Face HIMALAYAN PARKA 30ᵗʰ 期間限定展覽,並參加喜馬拉雅探險家環保鎖匙扣工作坊,製作你的專屬「喜馬拉雅探險家」鎖匙扣。名額有限,報名從速

於 11 月 3-10 日期間,親臨 The North Face HIMALAYAN PARKA 30ᵗʰ 期間限定展覽,現場加入成為 XPLR PASS 探索通會員,或於 K11 Art Mall 門市消費滿港幣$1,800,即可報名參加喜馬拉雅探險家環保鎖匙扣工作坊(每日場次名額有限,以現場安排為主),並獲得一次夾公仔的機會,贏取豐富獎品。獎品種類繁多,包括喜馬拉雅羽絨外套造型多功能小袋子等等驚喜禮品。數量有限,送完即止。

The North Face HIMALAYAN PARKA 30ᵗʰ Anniversary Exhibition
Date: 3 - 10 November, 2024
Location:K11 Art Mall Piazza, Tsim Sha Tsui
Operating Hours: 11AM‒8PM
Please visit The North Face official Facebook and Instagram page for workshop timeslots and details

Whether on the rugged peaks of mountains or the bustling streets of cities, The North Face Himalayan Parka has been leading the path of exploration for 30 years. With a vision for exploration and boundless creativity, the brand continues to integrate innovative technology and outdoor expertise, breaking through geographical limitations. We hope to continue to accompany explorers to "Face The North Face”, unlocking more unforgettable adventures and embracing greater unknown challenges ahead. The 2024 Himalayan Parka collection is now available at The North Face Concept Stores and Exploration Concept Store, The North Face official app and website.

The North Face HIMALAYAN PARKA 30ᵗʰ 期間限定展覽
日期:2024 年 11 月 3 日 - 10 日
地點:尖沙咀 K11 Art Mall Piazza 露天廣場
展覽時間:上午 11 時至晚上 8 時(免費開放予公眾)
請留意 The North Face Hong Kong 官方 Facebook 及 Instagram 專頁公佈工作坊舉行時間

無論是從嚴峻的山峰巔征途到,還是繁華的城市街頭,The North Face 喜馬拉雅羽絨外套三十年來,一直引領探索之路。以遠見探索與無界創想品牌亦堅持繼續融合創新科技和戶外專業精神,突破疆域界限與常規,陪伴探索者 「Face The North Face」,解鎖更多難忘探險之旅,開闢另一面,迎接更多未知的挑戰宏偉征途。 The North Face 全新 2024 喜馬拉雅羽絨外套系列陸續登陸 The North Face 品牌探索概念店 及 The North Face 品牌概念店、品牌官方程式及網站。

XPLR PASS early registration access:
Register "Himalayan Explorer" keychain workshop
The registration period is from now until 12:00 noon on November 5, 2024
XPLR Pass member registration link:Click to register

(* If you are not an XPLR Pass member yet, you can first register as a member https://xplrpass.thenorthface.com.hk/login, and then fill in the registration link to register.)

XPLR PASS 探索通會員獨家禮遇:
喜馬拉雅探險家環保鎖匙扣工作坊,報名時間即日起至2024年11月5日中午12:00止
XPLR Pass會員限定報名連結:點此報名

(*若還不是XPLR Pass會員,可先註冊為會員https://xplrpass.thenorthface.com.hk/login,再填寫報名連結報名。)

Wherever you are, never stop exploring.
無論身在何處,探索永不停止。

#TheNorthFaceHK
#NeverStopExploring
#FaceTheNorthFace
#HMLYNPARKA30
#TNF喜馬拉雅羽絨服