The newly designed Urban Exploration Concept Store encourages explorers to uncover hidden gems in the city while creating a space that connects emotionally. It brings together the Urban Exploration, Outdoor, and Summit Series, offering a one-stop retail experience.

Featuring The North Face's iconic 2-metre dome tent, Wang's installation deliberately integrates Hong Kong's distinctive topography and seamlessly blends local urban street elements with natural landscapes. These intricate details pay homage to the city's unique cultural heritage, while the dome symbolizes limitless possibilities for exploration.

As visitors approach the tent, they will be able to hear environmental sounds corresponding to nearby Hong Kong cultural patterns, such as cha chaan tengs, streets, and the subway, creating a seamless integration of urban and natural elements. Once inside the tent, visitors can feel a soft breeze, while images of the sky projected on the ground and reflected in mirrors create a floating sensation, which is captured in a photograph at the peak of their jump. The tent's interior, with its inverted sky and ground, generates a weightless and ethereal atmosphere, highlighting the collection's key design features.

藝術裝置以 The North Face 經典 2 米高圓頂帳篷為基礎，王令塵在設計整個藝術裝置時，特意加入香港獨特的人工山丘地貌，並融合本地城市街道元素與自然景觀，以精巧的細節向城市獨特的文化遺產致敬，而空靈穹頂則象徵無限探索可能。

隨著訪客沿藍色虛線進入裝置區域時，就能聽到與香港文化模式相對應的環境聲音，如茶餐廳、街道和鐵路，營造城市與自然元素的無縫融合；甫踏進入帳篷便會感受到微風吹動，此時地面上投射的天空影像和鏡面反射營造出漂浮感，並在跳躍至高點時捕捉動態瞬間。帳篷內部將天空與大地反轉營造失重空靈感，突顯系列的設計特點。

The 30ᵗʰ Anniversary Parka features lofty RDS¹ certified 600-fill goose down for warmth and exceptional compressibility. It has also undergone DWR² water-repellent treatment, providing excellent cold resistance and protection. With the limited-edition logo embroidered on the chest, the overall design reimagines the classic, effortlessly enhancing outdoor exploration while embodying extraordinary style.

On top of their DWR² water repellent material, The North Face x CLOT Universe Down Jacket and Pants also feature lofty RDS³ certified 800-fill goose down, giving explorers a lightweight yet warming experience. The down items also integrate The North Face's iconic lining design, providing a sleek and clean style for explorers to glide through the snow freely. Pair it with The North Face x CLOT Logo Hoodie and its daring color-contrasting design to exude contemporary style and a carefree attitude.

The North Face x UNDERCOVER SOUKUU Collection will launch at The North Face Concept Stores in Hysan Place and K11 Art Mall from 3pm on October 24 exclusively for XPLR Pass members*. The collection is limited and available while stocks last.

As one of The North Face's most iconic and proven outdoor exploration items, the PARKA is created with meticulous craftsmanship to demonstrate excellent thermal and protective performance, helping countless explorers withstand even the harshest environments. The new 2023 The North Face Hmlyn Down Parka combines the know-how and technology of the past 50 years. Featuring lofty RDS approved 550-fill goose down, Windwall™¹ materials with high windproof functions and a DWR² water-repellent finish, the jacket provides the ultimate in functionality for explorers to unleash their potential. In a reinvention of the classic, the design features a collision of black and purple gradients that forms a fashionable silhouette, showcasing explorers' tenacity and never-give-up spirit.

In addition, The North Face Triclimate Jacket integrates essences of the brand’s most advanced technology. It adopts a recyclable GORE-TEX material with a water-repellent coating, allowing explorers to navigate the ever changing weather. The jacket also features an adjustable three-piece hood, which ensures a warm head and neck. The unique layering system lets explorers mix and match according to the weather. The outer jacket adopts a DWR water-resistant finish to achieve both windproof and waterproof. The 550-fill down feature on the inner jacket also provides explorers with the ultimate heat-retention. The jackets can be layered or worn separately, so explorers can adjust to severe weather conditions with ease. The Triclimate Jacket can provide maximum warmth for explorers in harsh outdoor circumstances, empowering them to push their limits.

The new SUMMIT Series backs fearless adventurers as they explore the possibilities of high-altitude climbing, delving deep in the woods and facing extreme climate conditions. The Pumori GTX Pro from the series is crafted with GORE-TEX fabric that provides outstanding waterproofness. Equipped with multiple pockets for handy storage, the versatile jacket allows explorers to overcome extremes with ease. The FUTUREFLEECE™ Jacket offers both high breathability and effective heat retention, providing all-around support and protection for explorers to venture freely between different environments.



Prevail Against the Blizzard; Push Through the Fear